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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Contract award

Belgium - Advertising and marketing services - Framework agreement for a pool of supporting communication agencies for integrated campaign development

Original België - Reclame- en marketingdiensten - Raamovereenkomst voor het aanstellen van een poule ondersteunende communicatiebureaus voor integrale campagneontwikkeling

Awarded Belgium Prov. West-Vlaanderen Business services

Buyer Brugge

Key facts

Published
Procedure
Negotiated procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

D'ARTAGNAN CONCEPTUAL COMMUNICATION; CONNECT; Onlyhumans; June20

Bids received
4

Summary

Machine-generated summary

The City of Brugge awarded a framework contract for advertising and marketing services. The contract establishes a pool of up to four communication agencies to develop integrated communication campaigns and parts of campaigns for the City and its partners Brugge Plus and BMCC. The agencies receive assignments based on their offer, availability, expertise and professional qualifications, supporting the City's communication, marketing and stakeholder strategy. The winners are D'ARTAGNAN CONCEPTUAL COMMUNICATION, CONNECT, Onlyhumans and June20. The maximum value of the contract over a term of 4 years is 430 000 euro excluding VAT. The maximum value is not an indication of the bid amount, as it covers the maximum orderable quantities across all assignments within the framework agreement.

Description

Om tegemoet te komen aan de verscheidenheid aan communicatiebehoeften, wenst Stad Brugge met deze overheidsopdracht een raamovereenkomst af te sluiten met een poule van maximaal vier communicatiebureaus voor het ontwikkelen van integrale communicatiecampagnes en/of onderdelen daarvan. De geselecteerde bureaus zullen, op basis van hun offerte, beschikbaarheid, expertise en beroepskwalificaties, opdrachten toegewezen krijgen die kaderen binnen de brede communicatie-, marketing- en stakeholderstrategie van de Stad en haar partners (Brugge Plus en BMCC). Hoewel Stad Brugge over een eigen communicatie-expertise beschikt, wordt voor bepaalde opdrachten gekozen om externe bureaus in te schakelen. Dit is het geval wanneer bijkomende creativiteit, strategisch advies of extra mankracht nodig is. Hierbij wordt gestreefd naar duidelijke, doelgerichte en impactvolle communicatie die afgestemd is op de doelgroep (bewoners, bezoekers, bedrijven, stakeholders ...) en conform de geldende huisstijl en merkstrategie van Stad Brugge, Brugge Plus en BMCC. De Stad zoekt strategische en creatieve partners die enerzijds kunnen voortbouwen op reeds opgebouwde expertise en anderzijds frisse, vernieuwende ideeën kunnen aanreiken. De samenwerking moet flexibel, doelgericht en betrokken zijn, met ruimte voor co-creatie en inhoudelijke vernieuwing. De maximale waarde van de opdracht over een looptijd van 4 jaar wordt bepaald op 430 000 euro exclusief btw. De aanbestedende overheid wijst de inschrijvers erop dat bij de bepaling van de vermelde maximale waarde niet is uitgegaan van de vermoedelijke hoeveelheden die in de inventaris zijn opgenomen en deze maximale waarde bijgevolg geen indicatie vormt voor het offertebedrag waarmee kan worden ingeschreven. Het betreft daarentegen de maximale waarde van de raamovereenkomst, vastgesteld op basis van de maximaal te bestellen hoeveelheden over alle opdrachten die binnen de raamovereenkomst kunnen worden verplaatst heen.

Terms of the procedure

How tenders are scored
Price: 40 points; Quality: 20 points; Quality: 40 points

As the official notice states them.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

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What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 283 awards for Business services in Belgium.

Median award
€448,397
Middle half of past awards
€227,819 to €1.6M

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

Brugge

Belgium

notices in the register
49
awards
19
awarded in total
€426,000

Who wins its contracts

Many suppliers
different companies won its awards
15
of the awards went to the three most frequent winners
20%
of its calls state an estimated value
0%

Based on 15 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Recent awards

4 open tenders right now

Market context

open now in Business services
4,347
median open notice
€210,000

Who wins in this market

Many suppliers

Belgium · Business services

different companies won awards here
519
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
309

Based on 596 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.8
of those lots received a single tender
12%
of the awards went to companies based in another country
16%
of the tenders came from another country
72%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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