The Aperlena Verdict
Open raceNo supplier dominates: 6 different companies have won the last 6 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 6 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryVLAM has submitted the three-year EU promotion programme Delicious Dairy for the period 2027-2029. This contract covers the development and execution of the generic B2B promotion campaign for European dairy exports to China, Vietnam and the United Arab Emirates, including public relations, website and social media, advertising, communication materials and communication around trade fairs and B2B meetings. The indicative project estimate is 1,180,600 euro including VAT (975,702.5 euro excluding VAT) over three years. Stand construction, stand space, other trade fair costs, independent impact measurement and VLAM's own project coordination are outside this contract. Award and execution depend on the granting of European co-financing.
Description
Terms of the procedure
As the official notice states them.
Bid or no-bid?
Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.
Can I bid?
- Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
- The notice is written in Dutch.
- Certificates from another EU country? Check the equivalents on eCertis
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Report an error in this notice
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago
What this buyer has paid before
Based on 4 comparable contracts this buyer awarded in this sector over the last 4 years.
- Median award
- €227,878
- Middle half of past awards
- €205,918 to €309,256
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Most recent awards
- België - Reclame- en marketingdiensten - Ontwikkelen van een PR- en promotiecampagne in Vlaanderen voor de frietjes van de frituur. €499,760
- Advertising and marketing services - Sustainability campaign for fresh vegetables in Flanders and Germany €245,755
- Advertising and marketing services - National public-facing organic campaign with European support €193,673
- Advertising and marketing services - Creation of communication material and concept for a red meat sustainability campaign in Flanders and Germany €210,000
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileVZW Vlaams Centrum voor Agro- en Visserijmarketing
- notices in the register
- 19
- awards
- 6
- awarded in total
- €1.1M
Who wins its contracts
- of its calls state an estimated value
- 0%
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| MANAMANA (ORETIKON) | 1 | €499,760 | Jul 2026 |
| RCA; FOCUS ADVERTISING | 1 | €245,755 | Dec 2025 |
| BBC Communication | 1 | €210,000 | Dec 2025 |
| Onlyhumans | 1 | €193,673 | Dec 2025 |
| Callens, Vandelanotte & Theunissen | 1 | Oct 2025 |
Based on 6 awards with a linked company profile over the last 5 years.
5 open tenders right now
- Carrying out market research - Consumer research into purchasing behaviour in Belgium 2027 - 2031 10 days left
- Conducting market research - Framework agreement for quantitative market research in Belgium from 2027 to 2030 28 days left
- Conducting market research - Consumption Tracker 2027-2030 28 days left
Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in Business services
- 4,281
- median open notice
- €220,634
Who wins in this market
Many suppliersBelgium · Business services
- different companies won awards here
- 519
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 309
Based on 596 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.8
- of those lots received a single tender
- 12%
- of the awards went to companies based in another country
- 16%
- of the tenders came from another country
- 72%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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Awarded before
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