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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Belgium - Advertising and marketing services - National public-facing organic campaign with European support

Original België - Reclame- en marketingdiensten - Nationale publieksgerichte biocampagne met steun van Europa

Awarded Belgium Business services

Buyer VZW Vlaams Centrum voor Agro- en Visserijmarketing

€193,673 awarded value

Key facts

Published
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

Onlyhumans

Awarded value
€193,673
Bids received
6
Record with this buyer
1 first contract from this buyer in the register

Summary

Machine-generated summary

VZW Vlaams Centrum voor Agro- en Visserijmarketing (VLAM) awarded a contract for a creative concept for a national promotional campaign to raise public awareness of the benefits of organic food. The campaign focused on increasing recognition of the European organic label and informing consumers about the guarantees and quality standards attached to it. The work covered a concept usable across multiple channels and formats, including production of all required campaign materials. The contract was awarded to Onlyhumans for EUR 193,673. The procedure has been completed and the contract has been awarded.

Description

VLAM wenst met een nieuwe nationale promotiecampagne de voordelen van biologische voeding bij het brede publiek te promoten. De kern is het vergroten van de bekendheid van het Europese biolabel en het informeren van consumenten over de garanties en kwaliteitsnormen die hieraan verbonden zijn. Het doel van de opdracht is het uitwerken van een creatief concept op basis van de strategische analyse in dit bestek en welke inzetbaar is over diverse kanalen en formaten, inclusief de productie van alle benodigde campagnematerialen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this buyer has paid before

Based on 4 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€193,673
Median award
€227,878
Middle half of past awards
€205,918 to €309,256

The award is smaller than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

VZW Vlaams Centrum voor Agro- en Visserijmarketing

Belgium

notices in the register
19
awards
6
awarded in total
€1.1M

Who wins its contracts

of its calls state an estimated value
0%

Recent awards

5 open tenders right now

Market context

open now in Business services
4,373
median open notice
€210,000

Who wins in this market

Many suppliers

Belgium · Business services

different companies won awards here
518
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
308

Based on 595 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.8
of those lots received a single tender
12%
of the awards went to companies based in another country
16%
of the tenders came from another country
72%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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