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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Belgium - Advertising and marketing services - Creation of communication material and concept for a red meat sustainability campaign in Flanders and Germany

Original België - Reclame- en marketingdiensten - Creatie communicatiemateriaal en concept voor duurzaamheidscampagne rood vlees in Vlaanderen en Duitsland

Awarded Belgium Business services

Buyer VZW Vlaams Centrum voor Agro- en Visserijmarketing

€210,000 awarded value

Key facts

Published
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

BBC Communication

Awarded value
€210,000
Bids received
4
Record with this buyer
1 first contract from this buyer in the register

Summary

Machine-generated summary

The Flemish Centre for Agro and Fishery Marketing (VLAM) contracted the creation of a single graphic concept and house style, plus various communication elements, for a campaign on the sustainability initiatives of the Belgian meat sector in Flanders and Germany. The campaign targets Flanders Quality Beef stakeholders in Flanders and a B2B audience of retail, wholesale and foodservice in Germany. BBC Communication won the contract. The awarded value was EUR 210,000 excluding VAT. Media purchases and the PR approach were not part of this contract, which has been awarded.

Description

VLAM ontwikkelt een campagne over de duurzaamheidsinitiatieven van de Belgische vleessector voor Vlaanderen en Duitsland. De campagne wordt opgevat als een PR-campagne met ook een gedeelte betaalde media. Met de PR-aanpak willen we de duurzaamheid van de vleessector in de kijker zetten. We willen de inspanningen die de vleessector levert in de kijker zetten. De toon die we in onze communicatie vooropstellen is duidelijk, eerlijk en betrouwbaar. Onze communicatie zal gebaseerd zijn op wetenschappelijke data en op ervaringen en getuigenissen vanuit de sector. De doelgroep van de campagne zijn de VVA’s in Vlaanderen, in Duitsland gaat het om een B2B-publiek van retail, groothandel en foodservice. Deze overheidsopdracht bestaat uit het creëren van één grafisch concept/huisstijl voor deze campagne en het vormgeven en creëren van diverse communicatie-elementen voor Vlaanderen en Duitsland die op de verschillende kanalen zullen ingezet worden. De geraamde waarde van de opdracht bedraagt 210.000 euro exclusief btw. Media-aankopen en de PR-aanpak maken geen deel uit van deze opdracht.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this buyer has paid before

Based on 4 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€210,000
Median award
€227,878
Middle half of past awards
€205,918 to €309,256

The award sits inside the usual range.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

VZW Vlaams Centrum voor Agro- en Visserijmarketing

Belgium

notices in the register
19
awards
6
awarded in total
€1.1M

Who wins its contracts

of its calls state an estimated value
0%

Recent awards

6 open tenders right now

Market context

open now in Business services
4,256
median open notice
€221,020

Who wins in this market

Many suppliers

Belgium · Business services

different companies won awards here
518
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
308

Based on 595 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.8
of those lots received a single tender
12%
of the awards went to companies based in another country
16%
of the tenders came from another country
72%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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