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TED - Tenders Electronic Daily (Publications Office of the EU) verified 6 hours ago Contract notice

Belgium - Advertising and marketing services - Services to be provided by a communications agency for LETEC (OTW)

Original Belgique - Services de publicité et de marketing - Prestations à fournir par une agence de communication en faveur de LETEC (OTW)

Open Belgium Business services

Buyer Opérateur de Transport de Wallonie

29 days to request

Key facts

Requests to participate by
11:00 (UTC+1)
Procedure
Negotiated procedure
  1. Published
  2. Today
  3. Deadline open for 33 days
  4. Awarded pending

Bidding window

32 days from publication to deadline

This buyer usually gives 34 days (median of its last 12 calls for tender).

View the official notice Watch this tender

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Summary

Machine-generated summary

This call for tenders procures communications agency services for LETEC (OTW), divided into two lots. Lot 1, External Communication - Branding and Campaigning, aims to improve perception, restore public trust, support customer loyalty and win new clients. Tasks include deploying the brand platform, defining the communication strategy, running 360 degree campaigns, developing conquest communication, ensuring always-on communication, animating digital and social media channels, and passenger information communication. Lot 2, Internal Communication and Employer Branding, aims to mobilise staff around the company's transformation, strengthen employer attractiveness and support recruitment through internal communication strategy, engagement devices, employer brand development and recruitment communication.

Description

OBJET DU MARCHÉ : Ce marché de services a pour objet « Prestations à fournir par une agence de communication en faveur de LETEC (OTW) ». Il est scindé en deux lots : Lot 1 - Communication externe - Branding & Campaigning : l’agence de communication devra contribuer à améliorer la perception et restaurer la confiance, soutenir la fidélisation et la conquête de nouveaux clients. Lot 2 - Communication interne & Employer Branding : l’agence de communication devra contribuer à mobiliser les collaborateurs autour de la transformation de l’entreprise, renforcer l’attractivité employeur et soutenir le recrutement. Objet du Lot 1 - Communication externe - Branding & Campaigning : l’agence de communication devra contribuer à améliorer la perception et restaurer la confiance, soutenir la fidélisation et la conquête de nouveaux clients : • Déployer la plateforme de marque • Définir la stratégie de communication • Déployer des campagnes de communication 360° • Développer la communication de conquête • Assurer la communication Always-on et l’animation des canaux digitaux (digital et social) • Déployer la communications clients / information voyageurs • …; Objet du Lot 2 - Communication interne & Employer Branding : • Déployer la plateforme de marque • Définir la stratégie de communication interne alignée sur la transformation de LETEC • Déployer des dispositifs de communication interne et d’engagement • Développer la marque employeur et la communication de recrutement • Assurer la communication Always-on et l’animation des canaux digitaux (digital et social) en matière d’employer branding • …

2 lots

Lot 1
DG-DM-2026-02 - Lot 1 96 months · Advertising campaign services
Lot 2
DG-DM-2026-02 - Lot 2 96 months · Public relations consultancy services

As the official notice states them.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. Check this first:

    Do we meet every eligibility criterion?

    Negotiated procedure: the buyer negotiates the terms with the suppliers it admits.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    The register holds nothing on this. The official documents will.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    29 days left, 21 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    In this country this kind of contract is usually awarded for between €229,735 and €1.6M.

  6. Your call:

    Do we know this buyer?

    The buyer has 72 notices in the register and no pattern of winners yet.

Can I bid?

  • Negotiated procedure: the buyer negotiates the terms with the suppliers it admits. Above the EU threshold: open to companies from any EU country.
  • The notice is written in French.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 6 hours ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 282 awards for Business services in Belgium.

Median award
€448,851
Middle half of past awards
€229,735 to €1.6M

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Opérateur de Transport de Wallonie

Belgium

notices in the register
72
awards
29
awarded in total
€249.4M

Who wins its contracts

Many suppliers
different companies won its awards
23
of the awards went to the three most frequent winners
17%
of its calls state an estimated value
0%

Based on 24 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
1.5
of those lots received a single tender
24%
of the awards went to companies based in another country
39%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
SPACE 1 €5.0M May 2026
ARCADIS BELGIUM 1 €622,888 Apr 2026

Based on 2 awards with a linked company profile over the last 5 years.

7 open tenders right now

Market context

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.

open now in Business services
4,390
median open notice
€204,819

Who wins in this market

Many suppliers

Belgium · Business services

different companies won awards here
531
of the awards went to the three most frequent winners
2%
buyers awarded contracts here
308

Based on 594 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.8
of those lots received a single tender
12%
of the awards went to companies based in another country
16%
of the tenders came from another country
72%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Similar tenders

Open now

Open elsewhere in Europe

Matched by meaning across languages, from the notices' own words: the same kind of contract, open now in another country.

Awarded before

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29 days to request

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