Summary
Machine-generated summaryAOK R/H is procuring the services of a content agency in Germany. The buyer wants to further develop its content marketing from topic identification to success measurement, covering content types such as online magazine articles, social media postings, videos, podcasts and hybrid events across all channels. Particular emphasis is placed on conceptualising content campaigns with sales-oriented approaches and activating them in a performance-driven way using influencers, experts and media. Details are set out in the specification documents, which interested providers should consult.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
The buyer
Full buyer profileAOK Rheinland/Hamburg - Die Gesundheitskasse
- notices in the register
- 24
- awards
- 4
- awarded in total
- €2.3M
Who wins its contracts
- of its calls state an estimated value
- 80%
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
4 open tenders right now
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Market context
- open now in Business services
- 4,347
- median open notice
- €210,000
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,833
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,117
Based on 2,711 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Change history
Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.
-
- Estimated value
- not stated
- Now: €9,600,000
- Scope and criteria
- The description was expanded. Re-read it before you bid.
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