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TED - Tenders Electronic Daily (Publications Office of the EU) verified 4 hours ago Contract notice

Germany - Advertising and marketing services - Continuation and development of a social media and web-based information and advertising campaign to increase student mobility abroad at German universities

Original Deutschland - Werbe- und Marketingdienstleistungen - Fortführung und Weiterentwicklung einer Social-Media- und Web-basierten Informations- und Werbekampagne zur Steigerung der Auslandsmobilität von Studierenden an deutschen Hochschulen

Open Germany Köln Business services

Buyer Deutscher Akademischer Austauschdienst e. V.

18 days to request

Key facts

Requests to participate by
12:00 (UTC+1)
Estimated value
€7.0M
€7,000,000
Competition
Open race
  1. Published
  2. Today
  3. Deadline open for 31 days
  4. Awarded pending

Bidding window

30 days from publication to deadline

Usual length

Notices of this kind (Germany, negotiated procedure, above the EU threshold) give a median of 31 days, half of them between 24 and 32 days, based on 105 notices of the last two years.

This buyer usually gives 33 days (median of its last 19 calls for tender).

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The Aperlena Verdict

Open race

No supplier dominates: 4 different companies have won the last 4 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 4 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

The DAAD is seeking a contractor with proven expertise in social media and online marketing targeting young university students and upper secondary school pupils. The campaign 'studieren weltweit - ERLEBE ES!' centres on user-generated social media content created by students abroad, known as 'Correspondents'. The contractor will coach and support these content creators, develop and implement the campaign strategy and operations together with the buyer, and deliver complementary online marketing measures including monitoring and applying insights to campaign planning. The website www.studieren-weltweit.de will be further developed in view of growing use of AI-based information services. Detailed requirements are set out in the specification in Annex BW2.

Description

Gesucht wird ein Auftragnehmer mit ausgewiesener Expertise im Bereich Social Media und Onlinemarketing für junge Studierende und/oder Schülerinnen und Schüler der gymnasialen Oberstufe. Kern der Kampagne „studieren weltweit - ERLEBE ES!“ ist nutzergenerierter Social-Media-Content von im Ausland studierenden sogenannten „Correspondents“. Der Auftragnehmer verfügt über Erfahrung im Coaching und in der zielgruppengerechten Begleitung solcher Content-Erstellenden. Er übernimmt in Zusammenarbeit mit dem Auftraggeber die strategische und operative Konzeption, Umsetzung und Weiterentwicklung der Social-Media-Kampagne sowie ergänzender Onlinemarketing-Maßnahmen, einschließlich Monitoring und Nutzung der gewonnenen Erkenntnisse für Kampagnenplanung und Betreuung der Correspondents. Die Website www.studieren-weltweit.de wird vor dem Hintergrund einer zunehmenden Nutzung KI-gestützter Informationsangebote weiterentwickelt. Die Kampagne soll eine zeitgemäße, innovative und dynamische Ansprache verfolgen. Der DAAD hat ein bewährtes Kampagnenprofil, ist jedoch offen für strategische Vorschläge zur Anpassung, Weiterentwicklung oder Ergänzung der bestehenden Instrumente im digitalen Raum, um die Zielgruppen hinsichtlich Reichweite und weiterer Erfolgsgrößen optimal zu erreichen. Nähere Einzelheiten sind der Leistungsbeschreibung in Anlage BW2 zu entnehmen.

Terms of the procedure

How tenders are scored
Price: 30 points; Quality: 20 points; Quality: 20 points; Quality: 10 points; Quality: 20 points
Small firms
The buyer marks this procedure as suitable for small and medium-sized firms.
Tenders go to
evergabe-online.de/tenderdetails.html?id=894635

As the official notice states them.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. Check this first:

    Do we meet every eligibility criterion?

    Negotiated procedure: the buyer negotiates the terms with the suppliers it admits.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €7.0M.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    18 days left, 14 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    In this country this kind of contract is usually awarded for between €101,400 and €1.1M.

  6. In your favour:

    Do we know this buyer?

    4 different companies won the last 4 comparable contracts.

Can I bid?

  • Negotiated procedure: the buyer negotiates the terms with the suppliers it admits. Above the EU threshold: open to companies from any EU country.
  • The notice is written in German.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 hours ago

View the official notice

Expected award price

likely award for this notice, from its published estimate of €7,000,000
€5.0M to €7.0M

Comparable awards in this country and sector came in at a median of 96% of their published estimate, half of them between 71% and 100%, based on 70 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 843 awards for Business services in Germany.

This notice
€7.0M
Median award
€376,080
Middle half of past awards
€101,400 to €1.1M

The estimate is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

Deutscher Akademischer Austauschdienst e. V.

Germany

notices in the register
42
awards
19
awarded in total
€30.5M

Who wins its contracts

Many suppliers
different companies won its awards
17
of the awards went to the three most frequent winners
18%
of its calls state an estimated value
68%

Based on 17 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
5.7
of those lots received a single tender
18%
of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
Umfragezentrum Bonn - Prof. Rudinger GmbH (uzbonn GmbH) 1 €300,000 May 2026
brightside Studio GmbH 1 Jul 2025
Lehmanns Media GmbH 1 Jun 2026
trio-group I.-AM communication & marketing gmbh 1 Oct 2025

Based on 4 awards with a linked company profile over the last 5 years.

3 open tenders right now

Market context

Larger than 92% of the open notices in Business services across Europe.

open now in Business services
4,390
median open notice
€204,819

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,843
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,114

Based on 2,700 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Similar tenders

Open now

Awarded before

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18 days to request

Open notice

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