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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Contract award

Finland - Advertising and marketing services - Procurement of expert services for the international marketing of the Kittilä region

Original Suomi - Mainonta- ja markkinointipalvelut - Kittilän alueen kansainvälisen markkinoinnin asiantuntijapalveluiden hankinta

Awarded Finland Pohjois- ja Itä-Suomi Business services

Buyer Kittilän kunta

€390,000 awarded value

Key facts

Awarded
  1. Awarded
  2. Published
  3. Contract ends, estimated May 2028
View the official notice Watch this tender

This contract runs about 36 months, so it is back on the market around May 2028. Log in

Awarded to

Levin Matkailu Oy

Awarded value
€390,000
Award date
Record with this buyer
1 first contract from this buyer in the register
Back on the market
May 2028 How we know

When this contract comes back

estimated from the stated duration

This contract runs about 36 months, so it is back on the market around May 2028.

Every contract expiring, on the radar

Summary

Machine-generated summary

The municipality of Kittilä has purchased comprehensive international marketing services for the Kittilä region from Levin Matkailu Oy for the years 2025 to 2027. The contract was awarded directly, with a value of EUR 390,000, and awarded on 2025-05-20. The direct award was based on the protection of exclusive rights: Levin Matkailu Oy owns the intellectual property rights to the Levi brand, which is needed for international regional marketing. The company also has broad local ownership and marketing channels, networks and expertise, and the buyer found no reasonable alternative solutions. The contract runs from 2025 to 2027.

Description

Kittilän kunta on hankkinut kokonaisvaltaisesti alueen kansainvälisen markkinoinnin palveluja vuosina 2025-2027 Levin Matkailu Oy:ltä. Suorahankinnan perusteella on tehty vuosille 2025-2027 palvelusopimus. Hankintalain 40 §:n 2 momentin 2 kohdan mukaan hankintayksikkö voi tehdä suorahankinnan, jos teknisestä tai yksinoikeuden suojaamiseen liittyvästä syystä vain tietty toimittaja voi toteuttaa hankinnan; lisäedellytyksenä on, että järkeviä vaihtoehtoisia tai korvaavia ratkaisuja ei ole eikä kilpailun puuttuminen johdu hankinnan ehtojen keinotekoisesta kaventamisesta. Levin Matkailu Oy on matkailun markkinointi- ja myyntitoimintaa harjoittava yhtiö, jossa on hyvin laaja omistus paikallisista yrityksistä mahdollistaen monipuolisen, tasapuolisen ja laadukkaan Levin alueen kehittämisen. Kansainvälisessä aluemarkkinoinnissa tulee hyödyntää Levi-brändiä, jonka immateriaalioikeudet Levin Matkailu Oy omistaa. Tältä osin kyse on selkeästi yksinoikeuden suojaamiseen liittyvä peruste. Alueen kansainvälinen markkinointi ei ole mahdollista ilman, että siinä voidaan hyödyntää Levi-brändiä. Hankintayksikön selvityksen mukaan järkeviä vaihtoehtoisia tai korvaavia ratkaisuja ei ole. Millään muulla yhtiöllä paikallisesti tai muutoinkaan ei ole hankinnan kohteen, eli alueen kansainvälisen markkinoinnin, edellyttämiä välttämättömiä kanavia, verkostoja ja osaamista, joita Levin Matkailu Oy:llä on eivätkä ne omista Levi-brändin immateriaalioikeuksia, joita tarvitaan kansainvälisen markkinoinnin toteuttamiseen

Terms of the procedure

How tenders are scored
Quality

As the official notice states them.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 315 awards for Business services in Finland.

This award
€390,000
Median award
€300,000
Middle half of past awards
€122,495 to €800,000

The award sits inside the usual range.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Kittilän kunta

Finland

Who wins its contracts

of its calls state an estimated value
19%

Recent awards

Market context

open now in Business services
4,347
median open notice
€210,000

Who wins in this market

Many suppliers

Finland · Business services

different companies won awards here
279
of the awards went to the three most frequent winners
13%
buyers awarded contracts here
227

Based on 387 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
6.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
19%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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est. value

Awarded before

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