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Finland - Advertising and marketing services - Procurement of social media content production and content marketing services

Original Suomi - Mainonta- ja markkinointipalvelut - Sosiaalisen median sisällöntuotanto- ja sisältömarkkinointipalveluiden kilpailutus

Open Contract notice

Key facts

Estimated value
€260,000
Where
Finland Helsinki-Uusimaa
Procedure
Restricted procedure Two steps: companies first ask to take part, and only those selected are invited to bid. Full entry Above the EU threshold A contract large enough that EU-wide rules apply and it must be published on TED. Full entry
CPV code The EU's common vocabulary for what is being bought: an eight-digit code every notice carries. Full entry
79340000 Advertising and marketing services
Original language
Finnish
Published
Source
via TED - Tenders Electronic Daily (Publications Office of the EU), verified 1 week ago
Notice number
635321-2026
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Summary

Machine-generated summary

The Helsinki Events Foundation is procuring services for the strategic and tactical planning of social media for its major events, content production, and real-time event communication and on-duty social media management during events. The aim is to find partners able to take overall responsibility for social media marketing and communication for major events such as Tuomaan Markkinat, Lux Helsinki and the Helsinki Festival. Partners must be able to create audience-engaging social media concepts, demonstrate strong visual and video production expertise, and operate effectively in intensive field conditions during events. The service content and quality requirements are described in Appendix 1, Service Description.

Description

Hankinnan kohteena ovat Helsingin tapahtumasäätiön (jäljempänä Tilaaja) suurtapahtumien sosiaalisen median strategiseen ja taktiseen suunnitteluun, sisällöntuotantoon sekä reaaliaikaiseen tapahtumaviestintään ja -päivystykseen sosiaalisen median kanavissa liittyvät palvelut. Hankinnan tarkoituksena on löytää kumppanit, jotka kykenevät ottamaan kokonaisvaltaisesti haltuun Tilaajan eri suurtapahtumien (kuten Tuomaan Markkinat, Lux Helsinki ja Helsingin juhlaviikot) somemarkkinoinnin ja -viestinnän. Kumppanilta vaaditaan kykyä luoda yleisöä sitouttavia sosiaalisen median konsepteja, vahvaa visuaalista ja videotuotannollista rutiinia sekä kyvykkyyttä toimia operatiivisesti ja vakuuttavasti intensiivisissä kenttäolosuhteissa tapahtumien aikana. Hankittavan palvelun sisältö, keskeiset osa-alueet, yleiset ja laadulliset vaatimukset sekä työn edistäminen ja laadunvalvonta on kuvattu liitteessä 1 Palvelukuvaus.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

More from this buyer

Full buyer profile

2 open tenders right now

This buyer has no award history in this sector yet. Usual winners, Business services - Finland

Company Wins Total awarded Last win
KPMG Oy Ab 17 €7.0M Jun 2026
PricewaterhouseCoopers Oy 8 €6.2M Jun 2026
BDO Audiator Oy 8 €2.5M Jun 2026
BDO Oy 7 €2.6M Aug 2026
TALVEA Julkishallinnon Palvelut Oy 5 €465,075 May 2026

Based on 248 awards with a linked company profile over the last 2 years.

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Market context

Avg. open tender · Business services
€24,329,829
5,834 open across Europe right now 99% below sector average
Buyer track record on Aperlena
12 notices tracked · 7 awarded
€4,728,000 in awarded contracts

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