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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Polska - Doradcze usługi reklamowe - Usługa zakupu mediów na potrzeby czterech kampanii promocyjnych: kampania „Studiuj w GZM”, kampania „Kierunek GZM”, kampania „Noc Teatrów GZM” i kampania „Transport GZM”

Awarded Poland Śląskie Business services

Buyer "GÓRNOŚLĄSKO - ZAGŁĘBIOWSKA METROPOLIA"

€366,649 awarded value

Key facts

Published
Estimated value
€404,958
converted from PLN
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

re58 S.A.

Awarded value
€366,649 9% under the estimate of €404,958
Record with this buyer
1 first contract from this buyer in the register

Description

1. Przedmiotem zamówienia jest usługa zakupu mediów na potrzeby czterech kampanii promocyjnych: - ogólnopolska kampania „Studiuj w GZM” obejmująca: reklamę w Internecie (social media, mobile &desktop, google ads, gaming, audio i video), kampanię Influencer Marketing, kampanię outdoor, kampanię kinową i kampanię na autobusach; - kampania „Noc Teatrów GZM” obejmująca: kampanię outdoor, reklamę w Internecie, kampanię na autobusach, kampanię radiową i badania konsumenckie; - kampania „Kierunek GZM” obejmująca: kampanię outdoor, reklamę w Internecie, kampanię radiową i kampanię na autobusach; - kampania „Transport GZM” obejmująca kampanię na autobusach. 2. Szczegółowo opis zamówienia zawarto w: 1) w Opisie Przedmiotu Zamówienia stanowiącym załącznik nr 1 do SWZ, 2) w Projektowanych Postanowieniach Umowy, stanowiących załącznik nr 7 do SWZ. Zamawiający nie dokonał podziału zamówienia na części. Uzasadnienie powodu znajduje się w Rozdziale 2 SWZ dostępnej pod linkiem: https://gzm.ezamawiajacy.pl/pn/GZM/demand/273193/notice/public/details

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this buyer has paid before

Based on 7 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€366,649
Estimated value
€404,958
Median award
€284,614
Middle half of past awards
€257,705 to €313,446

The award is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

"GÓRNOŚLĄSKO - ZAGŁĘBIOWSKA METROPOLIA"

Poland

notices in the register
58
awards
28
awarded in total
€190.8M

Who wins its contracts

Many suppliers
different companies won its awards
23
of the awards went to the three most frequent winners
13%
of its calls state an estimated value
87%

Based on 23 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
9%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Recent awards

2 open tenders right now

Market context

open now in Business services
4,313
median open notice
€230,000

Who wins in this market

Many suppliers

Poland · Business services

different companies won awards here
2,331
of the awards went to the three most frequent winners
2%
buyers awarded contracts here
1,602

Based on 3,999 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.0
of those lots received a single tender
21%
of the awards went to companies based in another country
1%
of the tenders came from another country
4%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Estimated value
    not stated
    Now: €404,958
    Award value
    Was: €368,489
    Now: €366,649
    Estimated value
    not stated
    Now: €1,743,870

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