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Aperlena

TED - Tenders Electronic Daily (Publications Office of the EU) verified 4 days ago Contract notice

Finland - Advertising and marketing services - Communication and marketing services 2025 (00697)

Original Suomi - Mainonta- ja markkinointipalvelut - Viestintä- ja markkinointipalvelut 2025 (00697)

Open Finland Business services

Buyer Hansel Oy

€300.0M estimated value · €300,000,000

Key facts

Published
Competition
Incumbent-locked
  1. Published

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish a closing date for this notice. See the official notice

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The Aperlena Verdict

Incumbent-locked

KPMG Oy Ab has won 1 of the last 1 comparable contracts from this buyer over 5 years. Winning here means displacing an incumbent, so price the effort accordingly.

Based on 1 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

Hansel Oy is establishing a dynamic purchasing system (DPS) for communication and marketing services for its customers. The DPS covers consulting in communication and marketing, planning and implementation of communication and marketing, production of communication and marketing content, digital marketing and communication, media planning services, communication training services and other related additional services. The main focus is expert work. Purchases may also include software and operating environments closely related to these services, such as media monitoring and newsletter services, capped at 30 percent of the estimated value of each purchase. Applications to participate may be submitted throughout the DPS's validity. The purchasing phase starts on 1 October 2025, and contracts may run for up to six years.

Description

DYNAAMISEN HANKINTAJÄRJESTELMÄN KOHDE Tämän dynaamisen hankintajärjestelmän (jäljempänä myös DPS) kohteena ovat viestintä- ja markkinointipalvelut Hansel Oy:n asiakkaille. DPS:n kohteeseen kuuluvat seuraavat palvelut: • Viestinnän ja markkinoinnin konsultointi • Viestinnän suunnittelu ja toteutus • Markkinoinnin suunnittelu ja toteutus • Viestinnän ja markkinoinnin tuotanto • Digitaalinen markkinointi ja viestintä • Mediasuunnittelupalvelut • Viestinnän koulutuspalvelut • Muut viestintään ja markkinointiin liittyvät lisäpalvelut DPS:n pääasiallisena kohteena on asiantuntijatyö. Asiantuntijatyön lisäksi Asiakkaan hankintaan voi sisältyä viestintä- ja markkinointipalveluihin kiinteästi liittyviä ohjelmistoja ja/tai käyttöympäristöjä ml. pilvipalvelut ja ohjelmistopalvelut, kuten mediaseuranta, uutiskirjepalvelu jne. Edellä mainittujen ohjelmistojen ja/tai käyttöympäristöjen arvo voi kuitenkin olla korkeintaan 30 % Asiakkaan hankinnan arvioidusta kokonaisarvosta, tai jos hankinta on jaettu osiin, kyseisen osa-alueen arvioidusta arvosta. DPS:n kohde on kuvattu tarkemmin osallistumispyynnössä ja sen liitteissä, erityisesti liitteessä "Dynaamisen hankintajärjestelmän kohde". DPS:n keston aikana kaikki kiinnostuneet ehdokkaat voivat tehdä siihen osallistumishakemuksen. DPS on voimassa hankintailmoituksessa ilmoitettuun päivään asti, ellei sitä keskeytetä tai muuteta DPS:n voimassaollessa. Hansel Oy:n asiakkaat toteuttavat hankinnat DPS:ään hyväksyttyjen ehdokkaiden kesken DPS:n sisäisillä kilpailutuksilla, jotka voivat ajoittua DPS:n koko hankintavaiheen ajalle. DPS:n hankintavaihe alkaa perustamisvaiheen jälkeen 1.10.2025 ja päättyy DPS:n voimassaoloajan päättyessä. DPS:n perusteella asiakkaiden tekemät hankintasopimukset voivat olla voimassa enintään kuusi (6) vuotta. DYNAAMISEN HANKINTAJÄRJESTELMÄN LAAJUUS Dynaamisen hankintajärjestelmän ennakoitu kokonaisarvo on enintään 300 000 000 euroa (ilman arvonlisäveroa).

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 310 awards for Business services in Finland.

This notice
€300.0M
Median award
€309,570
Middle half of past awards
€126,550 to €800,000

The estimate is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Hansel Oy

Finland

notices in the register
128
awards
58
awarded in total
€310.8M

Who wins its contracts

Many suppliers
different companies won its awards
45
of the awards went to the three most frequent winners
11%
of its calls state an estimated value
6%

Based on 47 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
1.8
of those lots received a single tender
31%
of the awards went to companies based in another country
4%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

This buyer has no award history in this sector yet. Usual winners, Business services - Finland

Company Wins Total awarded Last win
KPMG Oy Ab 24 €12.5M Jun 2026
BDO Audiator Oy 16 €4.8M Jun 2026
BDO Oy 10 €3.1M Aug 2026
PricewaterhouseCoopers Oy 8 €6.2M Jun 2026
Securitas Oy 6 €20.2M Jun 2026

Based on 381 awards with a linked company profile over the last 2 years.

45 open tenders right now

Market context

Larger than 99% of the open notices in Business services across Europe.

open now in Business services
7,317
median open notice
€354,296

Who wins in this market

Many suppliers

Finland · Business services

different companies won awards here
275
of the awards went to the three most frequent winners
13%
buyers awarded contracts here
224

Based on 381 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
6.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
19%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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