The Aperlena Verdict
Incumbent-lockedKPMG Oy Ab has won 1 of the last 1 comparable contracts from this buyer over 5 years. Winning here means displacing an incumbent, so price the effort accordingly.
Based on 1 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryHansel Oy is establishing a dynamic purchasing system (DPS) for communication and marketing services for its customers. The DPS covers consulting in communication and marketing, planning and implementation of communication and marketing, production of communication and marketing content, digital marketing and communication, media planning services, communication training services and other related additional services. The main focus is expert work. Purchases may also include software and operating environments closely related to these services, such as media monitoring and newsletter services, capped at 30 percent of the estimated value of each purchase. Applications to participate may be submitted throughout the DPS's validity. The purchasing phase starts on 1 October 2025, and contracts may run for up to six years.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 days ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 310 awards for Business services in Finland.
- This notice
- €300.0M
- Median award
- €309,570
- Middle half of past awards
- €126,550 to €800,000
The estimate is larger than three in four past awards.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileHansel Oy
- notices in the register
- 128
- awards
- 58
- awarded in total
- €310.8M
Who wins its contracts
Many suppliers- different companies won its awards
- 45
- of the awards went to the three most frequent winners
- 11%
- of its calls state an estimated value
- 6%
Based on 47 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 1.8
- of those lots received a single tender
- 31%
- of the awards went to companies based in another country
- 4%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
This buyer has no award history in this sector yet. Usual winners, Business services - Finland
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| KPMG Oy Ab | 24 | €12.5M | Jun 2026 |
| BDO Audiator Oy | 16 | €4.8M | Jun 2026 |
| BDO Oy | 10 | €3.1M | Aug 2026 |
| PricewaterhouseCoopers Oy | 8 | €6.2M | Jun 2026 |
| Securitas Oy | 6 | €20.2M | Jun 2026 |
Based on 381 awards with a linked company profile over the last 2 years.
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Market context
Larger than 99% of the open notices in Business services across Europe.
- open now in Business services
- 7,317
- median open notice
- €354,296
Who wins in this market
Many suppliersFinland · Business services
- different companies won awards here
- 275
- of the awards went to the three most frequent winners
- 13%
- buyers awarded contracts here
- 224
Based on 381 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 6.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 19%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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