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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 day ago Contract award

Finland - Advertising and marketing services - Tender for advertising spaces at metro stations

Original Suomi - Mainonta- ja markkinointipalvelut - Metroasemien mainospaikkojen kilpailutus

Awarded Finland Helsinki-Uusimaa Business services

Buyer Helsingin kaupungin liikennelaitos, HKL; Länsimetro Oy

€66.0M awarded value · €66,000,000

Key facts

Awarded
Procedure
Negotiated procedure
  1. Awarded
  2. Published
  3. Contract ends, estimated November 2033
View the official notice Watch this tender

This contract runs about 96 months, so it is back on the market around November 2033. Log in

Awarded to

JCDecaux Finland Oy

Awarded value
€66,000,000
Award date
Back on the market
Nov 2033 How we know

When this contract comes back

estimated from the stated duration

This contract runs about 96 months, so it is back on the market around November 2033.

Every contract expiring, on the radar

Summary

Machine-generated summary

Helsinki metropolitan transport operator Kaupunkiliikenne ran a tender on behalf of HKL and Länsimetro Oy for concession agreements covering advertising spaces at 30 metro stations in Helsinki and Espoo. HKL owns 17 core metro stations and Länsimetro Oy owns 13 western metro stations. The selected operator may install advertising surfaces at the stations and sell media time to its own customers, and is responsible for purchasing, installing and maintaining the advertising equipment at its own cost. JCDecaux Finland Oy won the contract with an awarded value of EUR 66,000,000. The award date was 2025-11-14 and the contract duration is 96 months, so the contract is expected to end and come back to market on 2033-11-14.

Description

Pääkaupunkiseudun Kaupunkiliikenne Oy (Kaupunkiliikenne, myöhemmin Hankintayksikkö) järjestää Helsingin kaupungin liikenneliikelaitoksen (HKL) ja Länsimetro Oy:n toimeksiannosta tarjouskilpailun Helsingin ja Espoon metroasemien mainospaikkojen käyttöoikeussopimuksia koskien. Hankinta on vesi- ja energiahuollon, liikenteen ja postipalvelujen alalla toimivien yksiköiden hankinnoista ja käyttöoikeussopimuksista annetun lain (1398/2016, jäljempänä erityisalojen hankintalaki) 13 §:n kynnysarvon ylittävä käyttöoikeussopimuksen hankinta. Hankinnassa käytetään erityisalojen hankintalain 38 § neuvottelumenettelyä muistuttavaa menettelyä. Kaupunkiliikenne kilpailuttaa hankinnan HKL:n ja Länsimetro Oy:n puolesta niin, että kumpikin hankintayksikkö tekee omistamiensa mainospaikkojen osalta oman käyttöoikeussopimuksen sekä siihen liittyvät hankintapäätökset. Kilpailutuksen perusteella valitaan yksi operaattori, jonka kanssa molemmat tekevät oman käyttöoikeussopimuksen. Metroasemia on yhteensä 30 kpl ja niiden omistus ja hallinnointi jakaantuu HKL:n ja Länsimetro Oy:n kesken seuraavasti: • HKL: kantametron metroasemat (17 kpl) eli asemat idästä Ruoholahteen asti • Länsimetro Oy: länsimetron metroasemat (13 kpl) eli asemat Lauttasaaresta länteen. Kilpailutuksen perusteella valittava operaattori voi käyttöoikeussopimusten perusteella sijoittaa sopimusten kohteena oleviin mainospaikkoihin mainospintoja ja myydä niistä media-aikaa omille asiakkailleen. Operaattori vastaa mainoslaitteiden hankkimisesta, asentamisesta ja huoltamisesta kustannuksellaan niin, että mainoslaitteet toimivat ja että niiden sisältö näkyy häiriöttömästi.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 310 awards for Business services in Finland.

This award
€66.0M
Median award
€309,570
Middle half of past awards
€126,550 to €800,000

The award is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Helsingin kaupungin liikennelaitos, HKL; Länsimetro Oy

Finland

notice in the register
1
award
1
awarded in total
€66.0M

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Market context

open now in Business services
7,391
median open notice
€349,732

Who wins in this market

Many suppliers

Finland · Business services

different companies won awards here
275
of the awards went to the three most frequent winners
13%
buyers awarded contracts here
224

Based on 381 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
6.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
19%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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