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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Switzerland - Business services: legal, marketing, consulting, recruitment, printing and security - Tender for creative and digital agencies

Original Schweiz - Dienstleistungen für Unternehmen: Recht, Marketing, Consulting, Einstellungen, Druck und Sicherheit - Ausschreibung Kreativ- und Digitalagenturen

Closed Switzerland Business services

Buyer Schweizerische Südostbahn AG (SOB) F&S-LOG-E

Key facts

Published
Procedure
Restricted procedure
  1. Published
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Summary

Machine-generated summary

The Schweizerische Südostbahn AG (SOB), a Swiss railway company, is seeking creative and digital agencies to support the marketing of its tourism lines and digital offerings. It will award a framework contract with one to four agencies per lot, with individual orders assigned via mini tenders. Lot 1 covers campaign agencies for creative, cross-media marketing campaigns aimed at raising brand and product awareness in tourism. Lot 2 covers digital agencies specialised in data-driven online marketing campaigns, including advice and implementation. Agencies may bid for the lots under the described framework procedure in Switzerland.

Description

Die Schweizerische Südostbahn AG (SOB) sucht je eine bis vier Agenturen zur Unterstützung bei der Vermarktung ihrer touristischen Linien und digitalen Angebote. Es wird ein Rahmenvertrag mit einem bis vier Agenturen pro Los abgeschlossen. Die Vergabe der einzelnen Aufträge erfolgt über Minitender. • Los 1: Kampagnenagenturen für kreative, crossmediale Marketingkampagnen • Los 2: Digitalagenturen für datengetriebene Online-Marketingkampagnen Die SOB sucht Kampagnenagenturen, die sie in der Bewerbung von Hit-Angeboten und der gezielten Vermarktung von Produkteangeboten unterstützt. Ziel ist die Steigerung der Marken- und Produktebekanntheit mit einem Fokus auf den touristischen Bereich, die Positionierung der SOB als verlässlicher Partner im Freizeit- und Tourismussektor sowie die Stärkung des Service- und Qualitätsanspruch. Zudem wird erwartet, dass ein Ersteindruck der bestehenden Markenwelt beschrieben wird und Empfehlungen zur Markenführung sowie zur Positionierung von Marke und Linie entwickelt werden.; Die SOB sucht Unterstützung durch auf Online-Marketing spezialisierte Agenturen für die Beratung und Umsetzung von Online-Marketingkampagnen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

Schweizerische Südostbahn AG (SOB) F&S-LOG-E

Switzerland

notices in the register
20
awards
8
awarded in total
€20.0M

Recent awards

3 open tenders right now

Market context

open now in Business services
4,256
median open notice
€221,020

Who wins in this market

Many suppliers

Switzerland · Business services

different companies won awards here
188
of the awards went to the three most frequent winners
8%
buyers awarded contracts here
107

Based on 243 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
7.6
of those lots received a single tender
5%
of the awards went to companies based in another country
7%
of the tenders came from another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Scope and criteria
    The description was expanded. Re-read it before you bid.

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