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TED - Tenders Electronic Daily (Publications Office of the EU) verified 3 days ago Contract award

Switzerland - Business services: law, marketing, consulting, recruitment, printing and security - Tender for creative and digital agencies

Original Schweiz - Dienstleistungen für Unternehmen: Recht, Marketing, Consulting, Einstellungen, Druck und Sicherheit - Ausschreibung Kreativ- und Digitalagenturen

Awarded Switzerland Business services

Buyer Schweizerische Südostbahn AG (SOB) F&S-LOG-E

€4.0M awarded value · €4,044,610

Key facts

Published
Procedure
Restricted procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

DE_DACHCOM.CH AG; DE_evoq communications AG; DE_sags GmbH

Awarded value
€4,044,610
Bids received
5

Summary

Machine-generated summary

The Schweizerische Südostbahn AG (SOB) ran a tender for creative and digital agencies to support the marketing of its tourism lines and digital offers. A framework contract with one to four agencies per lot was concluded; individual orders are awarded via mini-tenders. Lot 1 covers campaign agencies for creative crossmedia marketing campaigns, Lot 2 digital agencies for data-driven online marketing campaigns. The goals include increasing brand and product awareness with a focus on tourism and positioning SOB as a reliable partner in the leisure and tourism sector. The contract has been awarded to DE_DACHCOM.CH AG, DE_evoq communications AG and DE_sags GmbH for EUR 4,044,610.28.

Description

Die Schweizerische Südostbahn AG (SOB) sucht je eine bis vier Agenturen zur Unterstützung bei der Vermarktung ihrer touristischen Linien und digitalen Angebote. Es wird ein Rahmenvertrag mit einem bis vier Agenturen pro Los abgeschlossen. Die Vergabe der einzelnen Aufträge erfolgt über Minitender. • Los 1: Kampagnenagenturen für kreative, crossmediale Marketingkampagnen • Los 2: Digitalagenturen für datengetriebene Online-Marketingkampagnen Die SOB sucht Kampagnenagenturen, die sie in der Bewerbung von Hit-Angeboten und der gezielten Vermarktung von Produkteangeboten unterstützt. Ziel ist die Steigerung der Marken- und Produktebekanntheit mit einem Fokus auf den touristischen Bereich, die Positionierung der SOB als verlässlicher Partner im Freizeit- und Tourismussektor sowie die Stärkung des Service- und Qualitätsanspruch. Zudem wird erwartet, dass ein Ersteindruck der bestehenden Markenwelt beschrieben wird und Empfehlungen zur Markenführung sowie zur Positionierung von Marke und Linie entwickelt werden.

Terms of the procedure

How tenders are scored
Quality

As the official notice states them.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 224 awards for Business services in Switzerland.

This award
€4.0M
Median award
€1.1M
Middle half of past awards
€412,377 to €3.1M

The award is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Schweizerische Südostbahn AG (SOB) F&S-LOG-E

Switzerland

notices in the register
20
awards
8
awarded in total
€20.0M

Recent awards

3 open tenders right now

Market context

open now in Business services
4,313
median open notice
€230,000

Who wins in this market

Many suppliers

Switzerland · Business services

different companies won awards here
189
of the awards went to the three most frequent winners
8%
buyers awarded contracts here
108

Based on 244 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
7.6
of those lots received a single tender
5%
of the awards went to companies based in another country
7%
of the tenders came from another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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