Summary
Machine-generated summaryYuverta intends to conduct a European public procurement for advertising brokerage, media planning, media purchasing, and campaign support services. The exact structure of the assignment remains under review. This market consultation aims to determine whether the future service provision is best organized through a traditional offline advertising broker, an online media agency, a hybrid service provider, or a combination thereof. The potential scope includes media advice, planning, online and offline media purchasing, campaign advice, placement and management, reporting, analysis, and evaluation support. Additional services such as creative design and content development may also be included. The process seeks to define which services constitute core components versus supplementary offerings.
Timing
20 days from publication to deadline. Usual length in Netherlands: 28 days. Usual length
- Published
- Deadline
- Awarded pending
More figures
Notices of this kind (Netherlands) give a median of 28 days, half of them between 18 and 41 days, based on 424 notices of the last two years.
This buyer usually gives 48 days (median of its last 22 calls for tender).
Description
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The four formulas, and where you stand under each
- Proportional to the lowest price
- The lowest price takes all the price points; every other bid gets them in the proportion of the lowest price to its own.
- Linear, from the lowest to the highest
- The lowest price takes all the price points and the highest takes none, on a straight line between the two.
- Discount on the estimated value
- Points follow the discount on the estimated value: the largest discount takes them all, a bid at the estimate takes none.
- Around the average discount
- Discounts up to the average of all bids earn up to 85% of the price points; the last 15% is shared out between the average and the largest discount. Common in Italy and Spain, where the documents may set another share.
The tender documents state the formula the buyer really uses, and it may be none of these. Read them before you price your bid.
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An average over many bids like this one, not a forecast of this one. A reference won, a new client or a framework that leads to more work are worth something this sum does not count.
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- Documents in Dutch.
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Official source
Source: TenderNed - Marktconsultaties (market consultations, Ministerie van Economische Zaken)
Always verify details on the official notice.
Last verified against TenderNed - Marktconsultaties (market consultations, Ministerie van Economische Zaken) 2 days ago
Market
Business services in Netherlands
- median open notice
- €160,000
- tenders per lot in this buyer's awards
- 4.9
More figures
Market context
- open now in Business services
- 4,541
- median open notice
- €160,000
Who wins in this market
Many suppliersNetherlands · Business services
- different companies won awards here
- 1,305
- of the awards went to the three most frequent winners
- 7%
- buyers awarded contracts here
- 550
Based on 2,269 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.6
- of those lots received a single tender
- 18%
- of the awards went to companies based in another country
- 1%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
The buyer in figures
Stichting Yuverta
- notices in the register
- 41
- awards
- 15
Who wins its contracts
Many suppliers- different companies won its awards
- 15
- of the awards went to the three most frequent winners
- 20%
- of its calls state an estimated value
- 36%
Based on 15 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.9
- of those lots received a single tender
- 7%
- of the awards went to companies based in another country
- 0%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
The buyer
Full buyer profileStichting Yuverta
This buyer has no award history in this sector yet. Usual winners, Business services - Netherlands
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Flextender B.V. | 114 | €6.9M | Nov 2026 |
| Zie bijgevoegd document | 27 | €13.6M | Oct 2026 |
| YER Nederland B.V. | 24 | €6.2M | Sep 2026 |
| Doen'r Zuid B.V. | 24 | €5.8M | Oct 2026 |
| Masters in Public B.V. | 20 | €5.2M | Sep 2026 |
Based on 2269 awards with a linked company profile over the last 2 years.
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How we count
Awarded before
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