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Media Planning and Buying Services

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Summary

Machine-generated summary

The buyer is procuring a fully managed, audience-led media service covering strategic media planning, media buying and activation, campaign management, optimisation, reporting, insight, measurement and evaluation, plus associated financial and commercial management. Services will support national, regional and locally targeted campaigns across offline and digital channels, including planned campaigns, ongoing activity, reactive and time-critical communications and larger strategic projects. The Supplier must develop campaign strategies and detailed Media Plans, manage bookings and expenditure, monitor performance and provide transparent financial management, reconciliation and reporting. Services are delivered primarily for ATOC Limited, with possible requirements from participating rail organisations. The initial term is two years with options to extend up to three further years in one-year increments.

Description

The Supplier will provide a fully managed, audience-led service covering strategic media planning, media buying and activation, campaign management, optimisation, reporting, insight, measurement and evaluation, together with associated financial and commercial management. Services will support national, regional and locally targeted campaigns and communications across a broad range of offline and digital media channels. Requirements may include planned campaigns, ongoing activity, reactive and time-critical communications, and larger or strategically significant projects. The Supplier will be required to develop campaign strategies and detailed Media Plans, manage media bookings and expenditure, provide campaign activation and optimisation, monitor performance, undertake measurement and evaluation, and provide transparent financial management, reconciliation and reporting. Project-specific Scopes of Work may be required for high-value, complex or strategically significant requirements. The estimated total value of the Contract is £250,000,000 excluding VAT, including all available extension periods. The Contract is expected to have an initial term of two years, with options to extend for up to a further three years in one-year increments (1+1+1). Services will be delivered primarily for ATOC Limited, with the potential for requirements from participating rail organisations where provided for within the procurement documents and Contract. The Supplier must have the capacity and capability to manage varying levels of media activity and expenditure throughout the Contract Period.

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

Always verify details on the official notice.

Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 52 minutes ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

View the official notice

More from this buyer

Full buyer profile

This buyer has no award history in this sector yet. Usual winners, Business services - United Kingdom

Company Wins Total awarded Last win
Venesky Brown Ltd 73 €16.6M Sep 2026
Lorien Resourcing Ltd 24 €6.4M Aug 2026
Harvey Nash Limited 23 €3.8M Aug 2026
Promar International Ltd 21 €111,300 Sep 2026
Hays Specialist Recruitment Ltd 19 €4.4M Aug 2026

Based on 1572 awards with a linked company profile over the last 2 years.

Change history

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Market context

Avg. open tender · Business services
€18,958,587
6,636 open across Europe right now
Buyer track record on Aperlena
1 notices tracked · 0 awarded

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