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Aperlena

TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Contract notice

Germany - Advertising and marketing services - Day-to-day agency 2026 to 2029

Original Deutschland - Werbe- und Marketingdienstleistungen - Tagesgeschäfts-Agentur 2026 - 2029

Open Germany Darmstadt Business services

Buyer Deutsche Zentrale für Tourismus e.V.

€1.6M estimated value · €1,632,432

Key facts

Published
Competition
Open race
  1. Published

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish a closing date for this notice. See the official notice

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The Aperlena Verdict

Open race

No supplier dominates: 7 different companies have won the last 7 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 7 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

The German National Tourist Board (DZT) is contracting an advertising agency to handle its day-to-day marketing business. The framework agreement runs for 2 years with an extension option of up to 2 additional years. Standard projects are to be implemented quickly and without complications in line with corporate design guidelines, avoiding delays through separate, lengthy procurement processes. A defined service catalogue sets out which projects may be commissioned under the framework agreement. No lots or quantities are divided up; the agency serves the entire DZT organisation across the contract period.

Description

Es wird eine Werbeagentur mit der Laufzeit von 2 Jahren - plus Verlängerungsoption um max. 2 Jahre - beauftragt, die das Tagesgeschäft für die gesamte DZT übernimmt. So werden Standard- Projekte schnell und unkompliziert nach Corporate-Design-Vorgaben umgesetzt und nicht durch längere, einzelne Vergabeprozesse verzögert. Ein entsprechender Leistungskatalog ist die Grundlage für die Projekte die durch die Rahmenvereinbarung beauftragt werden dürfen. Es wird eine Werbeagentur mit der Laufzeit von 2 Jahren - plus Verlängerungsoption um max. 2 Jahre - beauftragt, die das Tagesgeschäft für die gesamte DZT übernimmt. So werden Standard- Projekte schnell und unkompliziert nach Corporate-Design-Vorgaben umgesetzt und nicht durch längere, einzelne Vergabeprozesse verzögert. Ein entsprechender Leistungskatalog ist die Grundlage für die Projekte die durch den Rahmenvertrag beauftragt werden dürfen

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

What this buyer has paid before

Based on 5 comparable contracts this buyer awarded in this sector over the last 4 years.

This notice
€1.6M
Median award
€225,792
Middle half of past awards
€217,151 to €322,387

The estimate is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Deutsche Zentrale für Tourismus e.V.

Germany

notices in the register
41
awards
8
awarded in total
€1.5M

Who wins its contracts

of its calls state an estimated value
0%

Who usually wins this buyer's contracts in this sector

Based on 7 awards with a linked company profile over the last 5 years.

15 open tenders right now

Market context

Larger than 71% of the open notices in Business services across Europe.

open now in Business services
7,313
median open notice
€363,884

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,832
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,109

Based on 2,681 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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