The Aperlena Verdict
Open raceNo supplier dominates: 7 different companies have won the last 7 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 7 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryThe German National Tourist Board (DZT) is procuring advertising and marketing services as part of its global City Life 2026 campaign. The services cover the promotion of the City Life theme and the distribution of the related content on an OTC channel or within the OTC environment. A centrally controlled, globally initiated OTC campaign enables the DZT to maintain a uniform appearance across many markets. The concept and the components of this OTC campaign are identical in all markets to be worked on. The buyer is the DZT, and the campaign activity relates to the theme City Life 2026 across multiple markets.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Report an error in this notice
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
What this buyer has paid before
Based on 5 comparable contracts this buyer awarded in this sector over the last 4 years.
- This notice
- €551,724
- Median award
- €225,792
- Middle half of past awards
- €217,151 to €322,387
The estimate is larger than three in four past awards.
Most recent awards
- Marktforschung - World Travel Monitor 26/27 T26 €618,955
- Organisation von Messen und Ausstellungen - ITB-Flächenanmeldung 2027 €217,151
- Werbe- und Marketingdienstleistungen - Vertriebsagentur Brasilien €137,500
- Werbe- und Marketingdienstleistungen - Marketingleistungen Vertriebsagenturen €322,387
- Werbe- und Marketingdienstleistungen - OTC Campaign GNTO New York €225,792
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileDeutsche Zentrale für Tourismus e.V.
- notices in the register
- 41
- awards
- 8
- awarded in total
- €1.5M
Who wins its contracts
- of its calls state an estimated value
- 0%
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| IPK International World Tourism Marketing Consultants GmbH | 1 | €618,955 | Aug 2026 |
| Vox International Inc.; Singaporean-German Chamber of Industry and Commerce | 1 | €322,387 | Jun 2026 |
| Skyscanner Limited | 1 | €225,792 | May 2026 |
| Messe Berlin GmbH | 1 | €217,151 | Jul 2026 |
| Câmara de Comércio e Indústria Brasil Alemanha de São Paulo | 1 | €137,500 | Jun 2026 |
Based on 7 awards with a linked company profile over the last 5 years.
15 open tenders right now
- PCO GTM 2027 11 days left
- Autumn Campaign 2026 No deadline published
- Further development of domain specifications and schema.org standards for the Open Data Tourism Alliance (ODTA) No deadline published
Market context
Larger than 58% of the open notices in Business services across Europe.
- open now in Business services
- 7,597
- median open notice
- €300,000
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,843
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,114
Based on 2,700 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Similar tenders
Open now
Open
€1,440,000
est. value
Awarded before
Never miss a tender like this
139 new notices in Business services in Germany in the last 7 days. Get an email when new ones appear. Free.
Set up my alert