The Aperlena Verdict
Open raceNo supplier dominates: 7 different companies have won the last 7 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 7 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryThis procurement covers advertising and marketing services for an out-of-town campaign by the German National Tourist Office in New York. The central aim is to encourage travellers to extend their city stays and explore urban destinations in greater depth. The campaign must also present German partners, each featured equally to ensure balanced representation. It should appeal to a broad, travel-ready audience and guide users through the entire customer journey, from inspiration through to booking. Further information for bidders is contained in the bid form, which forms part of the tender documents. Suppliers are invited to submit a tender for these campaign services.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago
What this buyer has paid before
Based on 5 comparable contracts this buyer awarded in this sector over the last 4 years.
- Median award
- €225,792
- Middle half of past awards
- €217,151 to €322,387
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Most recent awards
- Marktforschung - World Travel Monitor 26/27 T26 €618,955
- Organisation von Messen und Ausstellungen - ITB-Flächenanmeldung 2027 €217,151
- Werbe- und Marketingdienstleistungen - Vertriebsagentur Brasilien €137,500
- Werbe- und Marketingdienstleistungen - Marketingleistungen Vertriebsagenturen €322,387
- Werbe- und Marketingdienstleistungen - OTC Campaign GNTO New York €225,792
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileDeutsche Zentrale für Tourismus e.V.
- notices in the register
- 41
- awards
- 8
- awarded in total
- €1.5M
Who wins its contracts
- of its calls state an estimated value
- 0%
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| IPK International World Tourism Marketing Consultants GmbH | 1 | €618,955 | Aug 2026 |
| Vox International Inc.; Singaporean-German Chamber of Industry and Commerce | 1 | €322,387 | Jun 2026 |
| Skyscanner Limited | 1 | €225,792 | May 2026 |
| Messe Berlin GmbH | 1 | €217,151 | Jul 2026 |
| Câmara de Comércio e Indústria Brasil Alemanha de São Paulo | 1 | €137,500 | Jun 2026 |
Based on 7 awards with a linked company profile over the last 5 years.
15 open tenders right now
- PCO GTM 2027 13 days left
- Autumn Campaign 2026 No deadline published
- Further development of domain specifications and schema.org standards for the Open Data Tourism Alliance (ODTA) No deadline published
Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in Business services
- 7,460
- median open notice
- €354,296
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,836
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,111
Based on 2,689 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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