Summary
Machine-generated summaryThe state of Brandenburg is seeking an agency to strategically continue and develop its state marketing campaign under the umbrella brand 'Brandenburg. It can be that simple.' The contract is a framework agreement covering agency services for implementation from 2026 to 2029. The campaign aims to make Brandenburg more visible nationwide as a place to live and work and to strengthen pride among residents. Key elements of the campaign must be maintained for a consistent brand presence and sustainable positioning, while being reusable for other state administration purposes such as economic development. Services include campaign management, highlights and strategy, website and social media support, partner work, consulting, concepts and input for events.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
The buyer
Full buyer profileMinisterium für Wirtschaft, Arbeit, Energie und Klimaschutz des Landes Brandenburg
- notices in the register
- 10
- awards
- 4
- awarded in total
- €348,000
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Recent awards
- Werbe- und Marketingdienstleistungen - Ex Post Bekanntmachung Landesmarketing Kampagne Brandenburg
- Diverse Dienstleistungen von Organisationen und Vereinen - Nachhaltigkeits- und Klimaplattform Brandenburg
- IT-Dienste: Beratung, Software-Entwicklung, Internet und Hilfestellung - Roll-In Breitband-Portal Brandenburg
Market context
- open now in Business services
- 4,281
- median open notice
- €216,000
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,828
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,115
Based on 2,704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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