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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Germany - Advertising and marketing services - Employer branding and employer marketing services

Original Deutschland - Werbe- und Marketingdienstleistungen - Employer Branding- und Arbeitgebermarketing-Leistungen

Closed Germany Berlin Business services

Buyer AOK-Bundesverband eGbR - Arbeitsgemeinschaft von Körperschaften des öffentlichen Rechts

€2.1M estimated value · €2,100,000

Key facts

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Summary

Machine-generated summary

The AOK federal association, the umbrella organisation representing the AOK community, is seeking a service provider for a framework contract covering consulting and support services in employer branding communication and personnel marketing on the German market. The provider will be a strategic, creative, data-oriented fullthinking agency advising on and supporting all aspects of employer branding and personnel marketing, including analysis, strategy, planning, ideas, conception, development, design, design implementation, execution and production supervision of advertising measures across contemporary crossmedia communication. Work builds on the existing umbrella concept 'Besser gemeinsam weiterkommen', derived from the AOK employer value proposition, which is to be further embedded across target groups at federal and regional level.

Description

Der AOK-Bundesverband sucht einen Dienstleister für einen Rahmenvertrag über Beratungs- und Unterstützungsleistungen im Bereich der Employer Branding-Kommunikation und des Personalmarketings auf dem deutschen Markt. Der AOK-Bundesverband vertritt als Dachorganisation die Interessen der AOK-Gemeinschaft. Zu den Aufgaben des AOK-Bundesverbandes zählen u.a. die politische Interessenvertretung, die Pflege der Marke "AOK - Die Gesundheitskasse" und die Dachkommunikation sowie die Kommunikation der AOK als Arbeitgeber. In 2022 wurde ein kreatives Dach-Konzept auf Basis der ausgearbeiteten Employer Value Proposition (EVP) der AOK-Gemeinschaft strategisch hergeleitet. Das Konzept mit der Leitidee "Besser gemeinsam weiterkommen" dient als kommunikatives Dach für alle Employer Branding- und Personalmarketing-Maßnahmen auf Bundes- und Regional-Ebene. In Zukunft ist geplant, die Leitidee "Besser gemeinsam weiterkommen" weiterhin zu nutzen und in den Zielgruppen passgenau weiter zu verankern. Gesucht wird eine ausgeprägt strategisch, kreativ und datenorientiert denkende und handelnde Fullthinking-Agentur, die die Auftraggeberin in allen Fragen des Employer Brandings und des Personalmarketings inkl. Analyse, Strategie, Planung, Idee, Konzeption, Entwicklung, Design, Gestaltung, Umsetzung und Produktionsbetreuung von Werbemaßnahmen in allen Belangen zeitgemäßer crossmedialer Kommunikationskonzept berät und unterstützt.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

AOK-Bundesverband eGbR - Arbeitsgemeinschaft von Körperschaften des öffentlichen Rechts

Germany

notices in the register
33
awards
17

Who wins its contracts

Many suppliers
different companies won its awards
15
of the awards went to the three most frequent winners
29%
of its calls state an estimated value
31%

Based on 17 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. TEDSoft GmbH 3 awards
  2. SAP Deutschland SE & Co. KG 1 award
  3. Bechtle GmbH 1 award

2 open tenders right now

Market context

open now in Business services
4,256
median open notice
€221,020

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,828
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,115

Based on 2,704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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