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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 hours ago Contract notice

Deutschland - Marketing - Rahmenvereinbarung Brandagentur

Open Germany Berlin Business services

Buyer Deutsches Rotes Kreuz e.V. Generalsekretariat

32 days left

Key facts

Closes
10:00 (UTC+1)
Estimated value
€1.6M
€1,600,000
Procedure
Open procedure
  1. Published
  2. Today
  3. Deadline open for 31 days
  4. Awarded pending

Bidding window

31 days from publication to deadline

Usual length

Notices of this kind (Germany, open procedure, above the EU threshold) give a median of 31 days, half of them between 28 and 34 days, based on 84,922 notices of the last two years.

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Description

Abschluss einer Rahmenvereinbarung über Markenführung und Kampagnen für das Deutsche Rote Kreuz e.V. Generalsekretariat. Die Ausschreibung erfolgt in zwei Losen. Los 1: Markenführung für den DRK e. V. Gesucht wird eine Agentur mit besonderer Expertise in den Bereichen strategische Markenführung und Corporate Identity. Aufgabe der Agentur ist es, unter Beachtung und im Zusammenwirken der o.g. Aufgabenbereiche, das Erscheinungsbild des DRK strategisch weiterzuentwickeln und im Zuge dessen, die Marke DRK zu schärfen und das Deutsche Rote Kreuz als bedeutende internationale Hilfsorganisation und Wohlfahrtsverband intern wie extern zu positionieren. Los 2: Kampagnen für den DRK e. V. Gesucht wird eine Agentur mit besonderer Expertise im Bereich der Kampagnenarbeit. Aufgabe der Agentur ist die Entwicklung, Umsetzung und Erfolgsauswertung von Kampagnen für das Deutsche Rote Kreuz. siehe Lose

2 lots

Lot 1
Markenführung für den DRK e. V. estimated €800,000 · Design consultancy services
Lot 2
Kampagnen für den DRK e. V. estimated €800,000 · Advertising campaign services
How tenders are scored
Angebotspreis Stundensätze; Qualität Angebotskonzept; Honorar; Stundensätze; Qualität Konzept The lots are scored differently: the official notice gives each lot its own criteria.
Small firms
The buyer does not mark this procedure as suitable for small and medium-sized firms.
Tenders go to
dtvp.de/Satellite/notice/CXP4YF1M27D

As the official notice states them.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €1.6M.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    32 days left, 24 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    In this country this kind of contract is usually awarded for between €102,800 and €1.1M.

  6. Your call:

    Do we know this buyer?

    The buyer has 7 notices in the register and no pattern of winners yet.

Can I bid?

  • Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
  • The notice is written in German.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 hours ago

View the official notice

Expected award price

likely award for this notice, from its published estimate of €1,600,000
€1.1M to €1.6M

Comparable awards in this country and sector came in at a median of 96% of their published estimate, half of them between 71% and 100%, based on 71 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 845 awards for Business services in Germany.

This notice
€1.6M
Median award
€376,080
Middle half of past awards
€102,800 to €1.1M

The estimate is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

Deutsches Rotes Kreuz e.V. Generalsekretariat

Germany

notices in the register
7

This buyer has no award history in this sector yet. Usual winners, Business services - Germany

Company Wins Total awarded Last win
VD Services GmbH 25 €1,266 Sep 2026
Sicherheit Nord 23 €6.1M Sep 2026
SOMI Experts GmbH 22 €1,333 Sep 2026
Allgeier IT GmbH 21 €1,088 Oct 2026
EICS Group GmbH Engineering Solutions 21 €1,050 Oct 2026

Based on 2704 awards with a linked company profile over the last 2 years.

Market context

Larger than 78% of the open notices in Business services across Europe.

open now in Business services
4,256
median open notice
€221,020

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,828
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,115

Based on 2,704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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32 days left

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