The Aperlena Verdict
Open raceNo supplier dominates: 6 different companies have won the last 6 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 6 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryFraport AG, operator of Frankfurt Airport, is procuring ongoing support, continuation and gradual development of its existing China-specific marketing channels for its retail business (B2C). This also includes regularly reviewing the strategic direction of these channels and, where needed, developing and adjusting the underlying marketing strategy. The buyer is Fraport AG Frankfurt Airport Services Worldwide, based in Germany. Details are provided in the informational tender documents, in particular the service description (Annex 1). Interested providers of advertising and marketing services, especially those experienced in Chinese digital marketing, may participate under the conditions set out in the tender documents.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 845 awards for Business services in Germany.
- Median award
- €376,080
- Middle half of past awards
- €102,800 to €1.1M
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileFraport AG
- notices in the register
- 396
- awards
- 185
- awarded in total
- €121.9M
Who wins its contracts
Many suppliers- different companies won its awards
- 76
- of the awards went to the three most frequent winners
- 13%
- of its calls state an estimated value
- 0%
Based on 101 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- of the awards went to companies based in another country
- 2%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Elbkind Reply GmbH | 1 | May 2026 | |
| GIM Gesellschaft für innovative Marktforschung mbH | 1 | Aug 2026 | |
| markenzeichen GmbH | 1 | Aug 2026 | |
| SECURITAS Aviation Service GmbH & Co. KG | 1 | Jul 2025 | |
| Serviceplan Public Relations & Content GmbH & Co. KG | 1 | May 2026 |
Based on 6 awards with a linked company profile over the last 5 years.
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Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in Business services
- 4,352
- median open notice
- €222,773
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,839
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,121
Based on 2,719 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 9%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Change history
Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.
-
- Scope and criteria
- The description was expanded. Re-read it before you bid.
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Open now
5
days to request
€3,500,000
est. value
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