The Aperlena Verdict
Open raceNo supplier dominates: 7 different companies have won the last 7 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 7 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryThe Germandevelopment bank KfW is procuring strategic and operational support for search engine optimisation (SEO) with the aim of improving the visibility of its websites in the organic search results of search engines. The provider should make KfW web pages more understandable and attractive to engines such as Google and Microsoft Bing, and now additionally to AI-based search engines such as Perplexity. Services include fundamental market and user analyses, development of SEO strategies and recommendations for action, including in the AI environment, and implementation of the resulting optimisation measures. The framework agreement has a total duration of 4 years including an extension option, with an estimated maximum volume of EUR 850,000.00.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 days ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 776 awards for IT services in Germany.
- Median award
- €495,044
- Middle half of past awards
- €249,898 to €1.2M
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileKfW Bankengruppe
- notices in the register
- 120
- awards
- 49
- awarded in total
- €26.9M
Who wins its contracts
Many suppliers- different companies won its awards
- 46
- of the awards went to the three most frequent winners
- 10%
- of its calls state an estimated value
- 6%
Based on 48 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.9
- of those lots received a single tender
- 30%
- of the awards went to companies based in another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Accenture GmbH; KPMG AG Wirtschaftsprüfungsgesellschaft; msg for banking ag; Capgemini Deutschland GmbH; BearingPoint GmbH; d-fine GmbH | 1 | May 2026 | |
| AUREX GmbH | 1 | Jul 2026 | |
| Auticon Deutschland GmbH | 1 | Sep 2025 | |
| Experience One AG | 1 | Oct 2025 | |
| S&P Global Limited | 1 | Jun 2025 |
Based on 7 awards with a linked company profile over the last 5 years.
27 open tenders right now
- Auditing services - Statutory audit services for Financial Cooperation 2 days left
- Financial consulting, processing and clearing of financial transactions - Framework contract for market data compliance and optimisation advisory 5 days left
- Auditing - Auditor services for Financial Cooperation 8 days left
Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in IT services
- 7,166
- median open notice
- €887,095
Who wins in this market
Many suppliersGermany · IT services
- different companies won awards here
- 1,661
- of the awards went to the three most frequent winners
- 4%
- buyers awarded contracts here
- 1,057
Based on 2,557 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 18%
- of the awards went to companies based in another country
- 5%
- of the tenders came from another country
- 3%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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