Summary
Machine-generated summaryDAK-Gesundheit is procuring a media agency to provide social media services covering strategic and conceptual advice, operational planning and implementation, social media advertising, and the analysis and evaluation of effective campaigns. The scope also includes influencer, health, media, corporate and brand cooperations in the social media field. The contractor must create online and mobile advertising materials for social media advertising and distribute them in social networks. DAK-Gesundheit defines each campaign's objectives and issues a briefing stating the budget; the agency then prepares an offer and gives the health insurer a detailed insight into the planned measures.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
The buyer
Full buyer profileDAK-Gesundheit
- notices in the register
- 570
- awards
- 205
- awarded in total
- €70.5M
Who wins its contracts
Many suppliers- different companies won its awards
- 178
- of the awards went to the three most frequent winners
- 3%
- of its calls state an estimated value
- 1%
Based on 182 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 7.1
- of those lots received a single tender
- 6%
- of the awards went to companies based in another country
- 19%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Awards most often to
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Market context
- open now in Business services
- 4,334
- median open notice
- €224,504
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,845
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,126
Based on 2,727 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 9%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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