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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract notice

Germany - Marketing - Media agency services: social media strategy and social media advertising services

Original Deutschland - Marketing - Media-Agenturleistungen: Social-Media-Strategie und Social-Media-Advertising-Leistungen

Closed Germany Hamburg Business services

Buyer DAK-Gesundheit

Key facts

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Procedure
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  1. Published
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Summary

Machine-generated summary

DAK-Gesundheit is procuring a media agency to provide social media services covering strategic and conceptual advice, operational planning and implementation, social media advertising, and the analysis and evaluation of effective campaigns. The scope also includes influencer, health, media, corporate and brand cooperations in the social media field. The contractor must create online and mobile advertising materials for social media advertising and distribute them in social networks. DAK-Gesundheit defines each campaign's objectives and issues a briefing stating the budget; the agency then prepares an offer and gives the health insurer a detailed insight into the planned measures.

Description

Die DAK-G beauftragt den Auftragnehmer mit folgenden Aufgaben: - strategische und konzeptionelle Beratung - operative Planung und Umsetzung - Social Media Advertising - Analyse und Auswertung von möglichst effektiven und effizienten Social Media Kampagnen, ebenso Influencer-, Gesundheits-, Medien-, Unternehmens- und Markenkooperationen im Bereich Social Media. . Darüber hinaus ist der Auftragnehmer in der Lage im Bereich Social-Media-Advertising (SMA) online- und mobile Werbemittel zu erstellen sowie die Distribution in die sozialen Netzwerke hinein vorzunehmen. Die DAK-Gesundheit definiert grundsätzlich die Zielsetzung einer Kampagne und formuliert ein Briefing unter Angabe eines Budgetansatzes. Die Agentur erstellt auf dieser Basis ein Angebot und gibt der DAK-Gesundheit einen detaillierten Einblick in die geplanten Maßnahmen

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

DAK-Gesundheit

Germany

notices in the register
570
awards
205
awarded in total
€70.5M

Who wins its contracts

Many suppliers
different companies won its awards
178
of the awards went to the three most frequent winners
3%
of its calls state an estimated value
1%

Based on 182 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
7.1
of those lots received a single tender
6%
of the awards went to companies based in another country
19%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. neuraxpharm Arzneimittel GmbH 2 awards
  2. PIA Media GmbH 2 awards
  3. adesso SE; Hays AG; msg systems ag 2 awards

249 open tenders right now

Market context

open now in Business services
4,334
median open notice
€224,504

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,845
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,126

Based on 2,727 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
9%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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