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Aperlena

TED - Tenders Electronic Daily (Publications Office of the EU) verified 5 days ago Contract notice

Belgium - Advertising and marketing services - Framework agreement for consultancy from an agency specialised in media planning and buying

Original Belgique - Services de publicité et de marketing - Accord-cadre pour la consultance d'une agence spécialisée dans le mediaplanning- et buying.

Open Belgium Business services

Buyer Infrabel sa

Key facts

Published
Competition
Open race
  1. Published

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish a closing date for this notice. See the official notice

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The Aperlena Verdict

Open race

No supplier dominates: 5 different companies have won the last 5 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 5 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

Infrabel is seeking an agency to assist with the planning and buying of media space. The focus is mainly on digital media, but the agency must also be able to propose solutions for offline campaigns, with or without partners. The agency must think strategically about multimedia approaches, monitor campaigns closely and adjust them where needed. It must provide clear reporting on campaign results so that lessons can be drawn and future campaigns improved. The agency is also expected to share its knowledge of the media sector, produce research reports and organise training. The contract takes the form of a framework agreement for consultancy services.

Description

Infrabel recherche une agence capable de nous assister dans la planification et l'achat d'espaces médiatiques. L'accent est principalement mis sur les médias numériques, mais l'agence doit également être en mesure de proposer des solutions pour des campagnes hors ligne (avec ou sans partenaires). En outre, l'agence doit être capable de réfléchir de manière stratégique à des approches multimédias, de contrôler minutieusement les campagnes et de les adapter si nécessaire. Il est important que l'agence établisse des rapports clairs sur les résultats des campagnes, afin que nous puissions en tirer des enseignements et améliorer les campagnes futures. Enfin, nous attendons de l'agence qu'elle partage avec nous ses connaissances du secteur des médias, qu'elle rédige des rapports de recherche et qu'elle organise des formations. Accord-cadre pour la consultance d'une agence spécialisée dans le mediaplanning - et buying.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 5 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 282 awards for Business services in Belgium.

Median award
€448,851
Middle half of past awards
€229,735 to €1.6M

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Infrabel sa

Belgium

notices in the register
249
awards
173
awarded in total
€80.3M

Who wins its contracts

Many suppliers
different companies won its awards
120
of the awards went to the three most frequent winners
10%
of its calls state an estimated value
0%

Based on 143 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
13%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
Agilitas Group; Manpower; AIB 1 €11.3M Mar 2026
Lineas 1 €757,811 Dec 2025
ARIA PARTNER; PURSON; GENTIS; MEOGROUP Belgium 1 May 2026
BLUE MOON 1 Jul 2026
PROTECTION UNIT; G4S SECURE SOLUTIONS 1 Sep 2026

Based on 5 awards with a linked company profile over the last 5 years.

34 open tenders right now

Market context

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.

open now in Business services
7,597
median open notice
€300,000

Who wins in this market

Many suppliers

Belgium · Business services

different companies won awards here
531
of the awards went to the three most frequent winners
2%
buyers awarded contracts here
308

Based on 594 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.8
of those lots received a single tender
12%
of the awards went to companies based in another country
16%
of the tenders came from another country
72%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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