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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Slovakia - Advertising and marketing services - Marketing campaign for the Tatras - Liptov region in the online environment of an airline

Original Slovensko - Reklamné a marketingové služby - Marketingová kampaň pre región Tatry - Liptov v on-line prostredí leteckej spoločnosti

Awarded Slovakia Business services

Buyer REGION LIPTOV

€333,750 awarded value

Key facts

Published
Estimated value
€275,000
Procedure
Negotiated procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

Wizz Air Hungary Ltd.

Awarded value
€333,750 21% over the estimate of the same lots
Bid received
1 A single tender
Winner's country
Hungary
Record with this buyer
1 first contract from this buyer in the register

Summary

Machine-generated summary

The public buyer Region Liptov awarded a contract for a marketing campaign on the English and Polish market using the advertising media of Wizz Air, focused on the flight routes London (Luton) - Poprad and Gdansk - Poprad. The campaign was carried out through the Wizz Air website, Wizz Air social media, newsletters sent to customer email addresses and notifications in the Wizz Air application. The contract was awarded to Wizz Air Hungary Ltd. for EUR 333,750. The awarded price was 21% above the estimated value of EUR 275,000. The procurement procedure is closed.

Description

Predmetom zákazky je marketingová kampaň na anglickom a poľskom trhu s využitím reklamných médií spoločnosti Wizz Air, zameraná na letecké linky: - Londýn (Luton) - Poprad - Gdansk - Poprad Verejný obstarávateľ plánuje realizovať marketingovú kampaň prostredníctvom: - webovej stránky Wizz Air - sociálnych médií Wizz Air - zasielania newslatterov na emailové adresy zákazníkov Wizz Air - notifikácií v aplikácii Wizz Air. Bližšie informácie sú uverejnené v profile verejného obstarávateľa.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 36 awards for Business services in Slovakia.

This award
€333,750
Estimated value
€275,000
Median award
€221,068
Middle half of past awards
€29,662 to €513,739

The award sits inside the usual range.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

REGION LIPTOV

Slovakia

notice in the register
1
award
1
awarded in total
€333,750

Market context

open now in Business services
4,373
median open notice
€210,000

Who wins in this market

Many suppliers

Slovakia · Business services

different companies won awards here
48
of the awards went to the three most frequent winners
19%
buyers awarded contracts here
31

Based on 63 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.1
of those lots received a single tender
12%
of the awards went to companies based in another country
9%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Procedure facts

  • Awarded 21% above the estimate of the same lots.

Facts that procurement researchers and journalists track across public records. None of them is evidence of wrongdoing: each has ordinary explanations, such as a specialised market, an urgent need or a short list of qualified suppliers.

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