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TED - Tenders Electronic Daily (Publications Office of the EU) verified 4 days ago Contract award

Belgium - Marketing services - B2C Promotional Campaign for Central Europe in China

Awarded Slovakia Bratislavský kraj Business services

Buyer European Travel Commission

€195,720 awarded value

Key facts

Awarded
Estimated value
€250,000
Procedure
Open procedure
  1. Awarded
  2. Published
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Awarded to

Travel Link Digital Cop., Ltd

Awarded value
€195,720 22% under the estimate of €250,000
Award date

Description

ETC intends to contract a service provider with proven expertise in digital marketing in China, Chineseinfluencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaigntargeting the Chinese market. ETC implements the project subject of this procurement in partnership with four NationalTourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will beimplemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnelfrom awareness to conversion. The contractor will first design and implement an Influencer Activation Programme tobuild broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe’sgastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest andawareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame ofgastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more majorChinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 days ago

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What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 32 awards for Business services in Slovakia.

This award
€195,720
Estimated value
€250,000
Median award
€288,806
Middle half of past awards
€49,225 to €676,526

The award sits inside the usual range.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

European Travel Commission

Belgium

Recent awards

Market context

open now in Business services
7,313
median open notice
€363,884

Who wins in this market

Many suppliers

Slovakia · Business services

different companies won awards here
45
of the awards went to the three most frequent winners
20%
buyers awarded contracts here
31

Based on 59 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.2
of those lots received a single tender
11%
of the awards went to companies based in another country
10%
of the tenders came from another country
6%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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