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Aperlena

PLACSP - Plataforma de Contratación del Sector Público verified 1 week ago Contract notice

Creativity, design, production and production services for the institutional advertising campaign on safe gambling for the Directorate-General for the Regulation of Gambling

Original Servicio de creatividad, diseño, realización y producción de la campaña de publicidad institucional por un juego seguro para la Dirección General de Ordenación del Juego

Open Spain Comunidad de Madrid Business services

Buyer Subdirección General de la Oficina Presupuestaria y Gestión Económica

8 days left

Key facts

Closes
23:59 (UTC+2)
Estimated value
€119,832
Competition
Open race
  1. Published
  2. Today
  3. Deadline open for 18 days
  4. Award, estimated early January 2027

Award expected around early January 2027. Based on 3 past awards by this buyer in this sector, a median of 93 days from publication to decision.

Bidding window

17 days from publication to deadline

Usual length

Notices of this kind (Spain, open procedure, below the EU threshold) give a median of 16 days, half of them between 15 and 21 days, based on 25,029 notices of the last two years.

This buyer usually gives 17 days (median of its last 19 calls for tender).

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The Aperlena Verdict

Open race

No supplier dominates: 10 different companies have won the last 10 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Expected wait for the award decision
93 days
from 3 past awards

Based on 10 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

The buyer is seeking a service provider for the creativity, design, execution and production of an institutional advertising campaign on responsible and safe gambling. The contract is commissioned by the Subdirectorate-General of the Budget Office and Economic Management on behalf of the Directorate-General for the Regulation of Gambling. The estimated contract value is 119,832.19 EUR and the notice is published.

Key points

Status at the source
Published, open for bids
Reference
262910PA0002
Original text
Id licitación: 262910PA0002; Órgano de Contratación: Subdirección General de la Oficina Presupuestaria y Gestión Económica; Importe: 119832.19 EUR; Estado: PUB

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €119,832.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. Check this first:

    Is the deadline realistic for a proper offer?

    8 days left, 6 of them working days.

  5. Check this first:

    Is there a margin at the likely winning price?

    This buyer usually awards this kind of contract for between €15,035 and €47,850.

    Contracts here close a median of 25% below their estimate.

  6. In your favour:

    Do we know this buyer?

    10 different companies won the last 10 comparable contracts.

Can I bid?

Official source

Source: PLACSP - Plataforma de Contratación del Sector Público

Always verify details on the official notice.

Report an error in this notice

Last verified against PLACSP - Plataforma de Contratación del Sector Público 1 week ago

Documents on PLACSP - Plataforma de Contratación del Sector Público (Spanish)

Expected award price

likely award for this notice, from its published estimate of €119,832
€47,933 to €118,634

Comparable awards in this country and sector came in at a median of 73% of their published estimate, half of them between 40% and 99%, based on 1,009 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this buyer has paid before

Based on 10 comparable contracts this buyer awarded in this sector over the last 4 years.

This notice
€119,832
Median award
€28,735
Middle half of past awards
€15,035 to €47,850

The estimate is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Subdirección General de la Oficina Presupuestaria y Gestión Económica

Spain

notices in the register
68
awards
47
awarded in total
€4.4M

Who wins its contracts

Many suppliers
different companies won its awards
39
of the awards went to the three most frequent winners
16%
of its calls state an estimated value
98%

Based on 44 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
3.2
of those lots received a single tender
31%
of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
CONMUNICA MEDIATRADER, S.L.U 1 €85,178 Aug 2026
IMAGINA ANDALUCÍA EXCLUSIVAS DE PUBLICIDAD S.L. 1 €53,900 Aug 2026
PEBETERO SERVICIOS Y FORMACION S.L. 1 €48,800 Sep 2026
Madresanta HUB S.L. 1 €45,000 Sep 2026
S22 DIGITAL SL 1 €38,420 Sep 2026

Based on 10 awards with a linked company profile over the last 5 years.

2 open tenders right now

Market context

Larger than 38% of the open notices in Business services across Europe.

open now in Business services
4,256
median open notice
€221,020

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
13,116
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,669 of 12,907
buyers awarded contracts here
3,249

Based on 24,419 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.5
of those lots received a single tender
21%
of the awards went to companies based in another country
2%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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8 days left

Open notice

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