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PLACSP - Plataforma de Contratación del Sector Público verified 3 days ago Contract notice

Contracting of an advertising agency for the communication plan on the actions arising from the PAI of Seville

Original Contratación de una Agencia de Publicidad para el Plan de Comunicación sobre las actuaciones derivadas del PAI de Sevilla

Open Spain Andalucía Business services

Buyer Órganos Directivos del Ayuntamiento de Sevilla

4 days left

Key facts

Closes
23:59 (UTC+2)
Estimated value
€59,900
Competition
Open race
  1. Published
  2. Today
  3. Deadline open for 15 days
  4. Awarded pending

Bidding window

14 days from publication to deadline

Usual length

Notices of this kind (Spain, open procedure, below the EU threshold) give a median of 16 days, half of them between 15 and 21 days, based on 25,029 notices of the last two years.

This buyer usually gives 14 days (median of its last 53 calls for tender). It extended the deadline on 1 of the 24 calls we followed from publication (4%).

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The Aperlena Verdict

Open race

No supplier dominates: 16 different companies have won the last 18 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 18 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

The City Council of Seville is procuring the services of an advertising agency to develop and implement a communication plan covering the actions arising from the PAI of Seville. The contract is identified as 2026/SSV/000627 and the contracting body is the directive organs of the Ayuntamiento de Sevilla. The estimated value is 59,900 EUR. The agency will be responsible for planning and executing the communications work for this municipal programme.

Key points

Status at the source
Published, open for bids
Reference
2026/SSV/000627
Original text
Id licitación: 2026/SSV/000627; Órgano de Contratación: Órganos Directivos del Ayuntamiento de Sevilla; Importe: 59900 EUR; Estado: PUB

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €59,900.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. Check this first:

    Is the deadline realistic for a proper offer?

    4 days left.

  5. Your call:

    Is there a margin at the likely winning price?

    This buyer usually awards this kind of contract for between €5,225 and €26,463.

    Contracts here close a median of 0% above their estimate.

  6. In your favour:

    Do we know this buyer?

    16 different companies won the last 18 comparable contracts.

Can I bid?

Official source

Source: PLACSP - Plataforma de Contratación del Sector Público

Always verify details on the official notice.

Report an error in this notice

Last verified against PLACSP - Plataforma de Contratación del Sector Público 3 days ago

Documents on PLACSP - Plataforma de Contratación del Sector Público (Spanish)

View the official notice

Expected award price

likely award for this notice, from its published estimate of €59,900
€23,960 to €59,301

Comparable awards in this country and sector came in at a median of 73% of their published estimate, half of them between 40% and 99%, based on 1,009 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this buyer has paid before

Based on 16 comparable contracts this buyer awarded in this sector over the last 4 years.

This notice
€59,900
Median award
€12,778
Middle half of past awards
€5,225 to €26,463

The estimate is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

Órganos Directivos del Ayuntamiento de Sevilla

Spain

notices in the register
208
awards
154
awarded in total
€3.1M

Who wins its contracts

Many suppliers
different companies won its awards
129
of the awards went to the three most frequent winners
5%
of its calls state an estimated value
99%

Based on 151 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
NF AGENCIA DE MEDIOS INDEPENDIENTE SLU 2 €153,627 Jun 2026
SGDGLOBAL SL 2 €29,193 Oct 2026
GRUPO TORNEO SEGURIDAD S.L.U 1 €47,114 Jul 2026
Evento BWG 1 €30,852 Jun 2026
JRPVIDEOS 1 €25,000 Jul 2026

Based on 18 awards with a linked company profile over the last 5 years.

13 open tenders right now

Market context

Larger than 28% of the open notices in Business services across Europe.

open now in Business services
4,281
median open notice
€216,000

Who wins in this market

Many suppliers

Spain · Business services

different companies won awards here
13,116
of the awards went to the three most frequent winners
3%
winners of the last 12 months were new here
12,669 of 12,907
buyers awarded contracts here
3,249

Based on 24,419 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
4.5
of those lots received a single tender
21%
of the awards went to companies based in another country
2%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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Awarded before

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4 days left

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