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Summary

Machine-generated summary

Synchronicity Care Limited, on behalf of Fresh and Balance, is seeking a provider of PR agency services. Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm. The provider will deliver all year round news and social media reach and engagement, mass media campaigns, campaigning and advocacy, internal communications and national level lobbying. Communications cover three strands: behaviour change messaging around quitting smoking and reducing drinking via campaigns and the websites FreshQuit.co.uk and ReduceMyRisk.tv; highlighting the regional and national cost of tobacco and alcohol; and campaigning for policy change, working with senior stakeholders, messengers and key partners.

Description

Synchronicity Care Limited on behalf of Fresh and Balance are seeking a provider of PR Agency Services. Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. They are one single joint programme carrying out much of the public and partner facing work under the two separate, well recognised brands of Fresh and Balance. Fresh and Balance remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst the local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of their work and priority of local funders is the delivery of all year round news and social media reach/engagement to ensure issues and messages in the public eye all year round on the channels that people see, read and hear, providing a highly cost effective return on investment. This also involves working with a range of senior stakeholders for messengers and champions, building support for measures to reduce smoking and harmful drinking, motivating and triggering behaviour change, and engaging and motivating key partners to prioritise these agendas regionally and nationally. Communications cover three main strands: • Behaviour change - highlighting the risks and signposting positive behaviour change around quitting smoking, reducing second hand smoke and reducing drinking - via campaigns, socials and two key websites FreshQuit.co.uk and ReduceMyRisk.tv. • Highlighting the harm - the cost of tobacco and alcohol across the region and nationally to motivate regional stakeholders and the public • Campaigning for change - a strong policy focus to call for more action nationally on tobacco and alcohol, increasing public and partner support for this. This also includes an increasing focus on building partnerships across the health system, local communities and community and voluntary sector. Fresh and Balance are looking for a PR agency with the experience, skills and knowledge to develop communications across the increasing range of available media channels to secure content - both traditional and online. Since we are a joint programme, this will be one contract serving both campaign brands, while still requiring the insight and experience in social marketing approaches to plan campaigns and approaches around both tobacco and alcohol. The successful agency will be expected to provide PR support to support the programme from 1st April 2027 with the potential for contract extensions and subject to satisfactory performance and reviews and funding.

Official source

Source: Find a Tender Service (UK Cabinet Office / Crown Commercial Service)

Always verify details on the official notice.

Last verified against Find a Tender Service (UK Cabinet Office / Crown Commercial Service) 25 minutes ago

Documents on Find a Tender Service (UK Cabinet Office / Crown Commercial Service) (English)

View the official notice

More from this buyer

Full buyer profile

This buyer has no award history in this sector yet. Usual winners, Business services - United Kingdom

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Based on 1012 awards with a linked company profile over the last 2 years.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Read before bidding
    • Status: Now marked as Open
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    • Status: Now marked as Open
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    • Status: Now marked as Closed
    • Scope and criteria: The description was shortened. Re-read it before you bid.
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    • Status: Now marked as Open
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  6. Read before bidding
    • Status: Now marked as Closed
    • Estimated value: Raised to €139,958,013 (+0%)
    • Scope and criteria: The description was shortened. Re-read it before you bid.
  7. Read before bidding
    • Status: Now marked as Open
    • Scope and criteria: The description was expanded. Re-read it before you bid.

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Market context

Avg. open tender · Business services
€19,693,725
6,374 open across Europe right now 611% above sector average
Buyer track record on Aperlena
11 notices tracked · 9 awarded
€3,225,813 in awarded contracts

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