The Aperlena Verdict
Open raceNo supplier dominates: 63 different companies have won the last 82 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 82 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryThe contract covers the planning and purchase of advertising space on Backlight-type display panels located within the city of Warsaw. The contracting authority requires an external partner to plan the placement of the campaign and secure the corresponding media space on these illuminated advertising panels across the city. The detailed scope of the assignment, including all specific requirements, is set out in the draft contract together with its annexes, which form Annex No. 1 to the invitation documents. Services concern media planning and buying for outdoor advertising in Warsaw only, and no other locations, lots or quantities are indicated in the description.
Description
Terms of the procedure
- How tenders are scored
- Price: 100 percent
- Small firms
- The buyer marks this procedure as suitable for small and medium-sized firms.
- Tenders go to
- zamowienia.um.warszawa.pl
As the official notice states them.
Bid or no-bid?
Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.
Can I bid?
- Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
- The notice is written in Polish.
- Certificates from another EU country? Check the equivalents on eCertis
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Report an error in this notice
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago
What this buyer has paid before
Based on 49 comparable contracts this buyer awarded in this sector over the last 4 years.
- Median award
- €283,193
- Middle half of past awards
- €75,897 to €566,583
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Most recent awards
- Usługi reklamowe i marketingowe - Zamówienie powtarzane do części 3 zamówienia podstawowego ZP/EM/271/III-160/25 - Planowanie i zakup czasu na emisję spotów informacyjnych na ekranach LED umieszczonych na peronach dworca Warszawa Centralna €185,894
- Usługi reklamowe i marketingowe - Zamówienie powtarzane do części 5 zamówienia podstawowego ZP/EM/271/III-160/25 - Planowanie i zakup czasu na emisję spotów informacyjnych na ekranach LED umieszczonych na peronach dworca Warszawa Śródmieście €278,269
- Usługi w zakresie promocji - Zakup pakietu świadczeń promocyjnych w ramach organizowanego przez Fundację IMPACT wydarzenia Impact LEADING MINDS €56,781
- Usługi reklamowe i marketingowe - Planowanie i zakup nośników oraz powierzchni usytuowanych na stacjach i w wagonach Metra linii M1 i M2 €936,257
- Usługi w zakresie promocji - Promocja m.st. Warszawy podczas imprezy Cavaliada Warszawa €65,538
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileMiasto Stołeczne Warszawa
- notices in the register
- 592
- awards
- 303
- awarded in total
- €677.5M
Who wins its contracts
Many suppliers- different companies won its awards
- 217
- of the awards went to the three most frequent winners
- 3%
- of its calls state an estimated value
- 1%
Based on 264 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 2.2
- of those lots received a single tender
- 42%
- of the awards went to companies based in another country
- 0%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Miejskie Zakłady Autobusowe | 3 | €140.6M | Mar 2026 |
| Legia Warszawa S.A. | 3 | €1.5M | Feb 2026 |
| SCREEN NETWORK Sp. z o.o. | 3 | €464,163 | Sep 2026 |
| SCREEN NETWORK Sp. z o.o; SYNERGIC Sp. z o.o. | 2 | €5.1M | Oct 2025 |
| Ströer Media Sp. z o.o. | 2 | €1.9M | Aug 2026 |
Based on 82 awards with a linked company profile over the last 5 years.
22 open tenders right now
- Tree planting in the Wilanów District of the City of Warsaw in 2026 1 day left
- Renovation of vacant residential premises at Bohaterów Warszawy 9 apt. 18, Jacka i Agatki 4 apt. 2, Walerego Sławka 3/5 apts. 96 and 137, Warsaw 2 days left
- Reconstruction of municipal roads to improve lighting of pedestrian crossings in the Wilanow District of Warsaw 2 days left
Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in Business services
- 4,281
- median open notice
- €220,634
Who wins in this market
Many suppliersPoland · Business services
- different companies won awards here
- 2,329
- of the awards went to the three most frequent winners
- 2%
- buyers awarded contracts here
- 1,601
Based on 3,989 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 3.9
- of those lots received a single tender
- 22%
- of the awards went to companies based in another country
- 1%
- of the tenders came from another country
- 4%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Similar tenders
Open now
Open elsewhere in Europe
Matched by meaning across languages, from the notices' own words: the same kind of contract, open now in another country.
Awarded before
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