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Aperlena

TED - Tenders Electronic Daily (Publications Office of the EU) verified 4 hours ago Contract notice

Norway - Advertising and marketing services - Advertising Agency Services

Open Norway Oslo og Viken Business services

Buyer Vygruppen AS

29 days to request

Key facts

Requests to participate by
12:00 (UTC+1)
Estimated value
€7.5M
€7,465,821 · converted from NOK
Competition
Open race
  1. Published
  2. Today
  3. Deadline open for 29 days
  4. Awarded pending
View the official notice Watch this tender

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The Aperlena Verdict

Open race

No supplier dominates: 3 different companies have won the last 3 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 3 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Description

The purpose of the tender is to enter into a framework agreement for advertising agency services that will support Vy Group’s brand-building, marketing and commercial communication activities. The services comprise strategic and operational advertising agency services, including advisory services, creative concepts, campaigns, content production and advertising films.

Terms of the procedure

As the official notice states them.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. Check this first:

    Do we meet every eligibility criterion?

    Negotiated procedure: the buyer negotiates the terms with the suppliers it admits.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €7.5M.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    29 days left, 21 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    This buyer usually awards this kind of contract for between €2.2M and €15.7M.

  6. In your favour:

    Do we know this buyer?

    3 different companies won the last 3 comparable contracts.

Can I bid?

  • Negotiated procedure: the buyer negotiates the terms with the suppliers it admits. Above the EU threshold: open to companies from any EU country.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 hours ago

Expected award price

likely award for this notice, from its published estimate of €7,465,821
€7.3M to €7.5M

Comparable awards in this country and sector came in at a median of 100% of their published estimate, half of them between 98% and 100%, based on 29 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this buyer has paid before

Based on 3 comparable contracts this buyer awarded in this sector over the last 4 years.

This notice
€7.5M
Median award
€3.6M
Middle half of past awards
€2.2M to €15.7M

The estimate sits inside the usual range.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Vygruppen AS

Norway

notices in the register
39
awards
18
awarded in total
€66.6M

Who wins its contracts

Many suppliers
different companies won its awards
12
of the awards went to the three most frequent winners
25%

Based on 12 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

of the awards went to companies based in another country
9%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
TRY AS 1 €27.7M Nov 2025
Kiwa AS 1 €3.6M Aug 2026
Anti AS 1 €709,912 Jun 2026

Based on 3 awards with a linked company profile over the last 5 years.

3 open tenders right now

Market context

Larger than 93% of the open notices in Business services across Europe.

open now in Business services
4,439
median open notice
€216,000

Who wins in this market

Many suppliers

Norway · Business services

different companies won awards here
233
of the awards went to the three most frequent winners
5%
buyers awarded contracts here
154

Based on 305 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.2
of those lots received a single tender
11%
of the awards went to companies based in another country
4%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Similar tenders

Open now

Awarded before

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29 days to request

Open notice

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