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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Magyarország - Reklámtervezési és -szervezési szolgáltatások - Negyedéves tájékoztató TKM6 - 2025. II. negyedév

Awarded Hungary Budapest Business services

Buyer Nemzeti Kommunikációs Hivatal

€20.9M awarded value · €20,857,035

Key facts

Awarded
Procedure
Open procedure
  1. Awarded
  2. Published
  3. Contract ends December 2026
View the official notice Watch this tender

This contract runs about 20 months, so it is back on the market around December 2026. Log in

Awarded to

New Land Media Reklám, Szolgáltató és Kereskedelmi Kft.; Media Dynamics Kft.

Awarded value
€20,857,035
Award date
Record with this buyer
2 contracts from this buyer in the register, €70.5M in total
Back on the market
Dec 2026 How we know

When this contract comes back

This contract runs about 20 months, so it is back on the market around December 2026.

Every contract expiring, on the radar

Description

Nemzeti Kommunikációs Hivatal részére média és kutatási szolgáltatás ellátása az alábbi tárgyban:„Keretmegállapodás a Visit Hungary Nemzeti Turisztikai Szervezet Nonprofit Zrt., a Kisfaludy 2030 Turisztikai Fejlesztő Nonprofit Zrt. részére médiaügynökségi és kutatási feladatok ellátására - A keretmegállapodás alapján 2025. II. negyedévében lefolytatott írásbeli konzultációk eredményéről szóló tájékoztató. II.1.1) A közbeszerzés tárgya: „A Visit Hungary Nonprofit Zrt. 2025-2026. évi kommunikációs tevékenysége körében végzendő médiaügynökségi és kutatási feladatok ellátása, III. ütem” II.2.1) A közbeszerzés mennyisége: A műszaki leírásban részletesen meghatározott kommunikációs feladatok elvégzése legfeljebb a nettó 7.700.000.000, - Ft + Áfa, azaz nettó hétmilliárd-hétszázmillió forint + általános forgalmi adó keretösszeg kimerüléséig. A KM 18.3 pontjával összhangban a nettó keretösszeg 30%-a, 2.310.000.000, - Ft + Áfa, azaz kétmilliárd-háromszáztízmillió forint + általános forgalmi adó opció.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this buyer has paid before

Based on 119 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€20.9M
Median award
€32.4M
Middle half of past awards
€4.0M to €60.4M

The award sits inside the usual range.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Nemzeti Kommunikációs Hivatal

Hungary

notices in the register
121
awards
120
awarded in total
€4.4B

Who wins its contracts

Concentrated
different companies won its awards
7
of the awards went to the three most frequent winners
74%

Based on 23 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
1.0
of those lots received a single tender
99%
of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. New Land Media Reklám, Szolgáltató és Kereskedelmi Kft.; Lounge Design Szolgáltató Kft. 7 awards €360.1M
  2. Lounge Event Korlátolt Felelősségű Társaság 5 awards €260.2M
  3. p2m Informatika Szolgáltató Korlátolt Felelősségű Társaság; p2m Consulting Szolgáltató és Tanácsadó Korlátolt Felelősségű Társaság 5 awards €17.4M

Market context

open now in Business services
4,294
median open notice
€221,405

Who wins in this market

Many suppliers

Hungary · Business services

different companies won awards here
171
of the awards went to the three most frequent winners
10%
buyers awarded contracts here
116

Based on 260 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
2.2
of those lots received a single tender
68%
of the awards went to companies based in another country
8%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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