La elaboración de un informe técnico que analice la audiencia y repercusión de la publicidad y el patrocinio de los equipos deportivos en los diferentes medios de comunicación durante al menos dos meses y correspondiente a la temporada 2026/27.

different companies won its awards

231

of the awards went to the three most frequent winners

6%

of its calls state an estimated value

100%

Based on 1,108 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Spain · Business services

different companies won awards here

13,116

of the awards went to the three most frequent winners

3%

winners of the last 12 months were new here

12,669 of 12,907

buyers awarded contracts here

3,249

Based on 24,419 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)

4.5

of those lots received a single tender

21%

of the awards went to companies based in another country

2%

of the tenders came from another country

5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.