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TED - Tenders Electronic Daily (Publications Office of the EU) verified 22 hours ago Contract award

Ireland - Advertising services - Media Planning and Buying Services

Awarded Ireland Eastern and Midland Business services

Buyer Tourism Ireland CLG

€210.0M awarded value · €210,000,000

Key facts

Awarded
Procedure
Negotiated procedure
  1. Awarded
  2. Published
  3. Contract ends, estimated June 2032
View the official notice Watch this tender

This contract runs about 84 months, so it is back on the market around June 2032. Log in

Awarded to

Mediabrands International Limited

Awarded value
€210,000,000
Award date
Record with this buyer
1 first contract from this buyer in the register
Back on the market
Jun 2032 How we know

When this contract comes back

estimated from the stated duration

This contract runs about 84 months, so it is back on the market around June 2032.

Every contract expiring, on the radar

Description

Tourism Ireland seeks a suitably qualified agency or agencies to provide Media Planning and Buying Services to its global network of offices. Tourism Ireland is responsible for the overseas marketing of the island of Ireland, to increase the value of inbound tourism for economies and communities. Overseas tourism is worth 6.4B per annum to the island of Ireland, and Tourism Ireland targets over 5.6 percent y/y growth per annum on average to 2030. Growth is enabled in part through effective marketing investment across media. Tourism Ireland seeks an expert media agency to operate across 13 plus markets with successful agency to deliver strong return on investment based on marketing KPIs that deliver results for tourism. The successful agency or agencies will be required to provide media planning and buying services, including, but not limited to: - Understanding target audiences in all the visitor countries; - Defining and building audiences, utilising our segmentation and bringing it to life across all touchpoints; - Advising on the best way to target such potential visitors; - Shaping global media strategies and co-ordinating best practice across markets; - Refining global media strategy within local markets and optimising performance; - Purchasing media space on behalf of Tourism Ireland; and - Delivering central and cross market coordination. The successful agency or agencies will be required to meet the Media Planning and Buying Service requirements, including, but not limited to, Great Britain, USA, Canada, Germany, France, The Nordics, Belgium, The Netherlands, Spain, Italy, Australia and Switzerland. The successful agency/agencies must be able to co-ordinate the services centrally but there is no requirement that this has to be from the island of Ireland. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. The estimated value of the contract over 7 years is €210,000,000 exclusive of VAT, equating to approximately €30,000,000 per annum across 13 plus markets. Please note, the estimated contract value detailed includes actual media investments with media suppliers across all of Tourism Ireland's 13 plus overseas markets, media agency management fees, estimated commissions and additional marketing technology support. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE SERVICES REQUIRED.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 22 hours ago

View the official notice

What this buyer has paid before

Based on 10 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€210.0M
Median award
€192,250
Middle half of past awards
€122,500 to €220,000

The award is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

Tourism Ireland CLG

Ireland

notices in the register
77
awards
46
awarded in total
€230.2M

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. RAB Consultants 2 awards €125,000
  2. Deloitte Ireland LLP 2 awards
  3. 247meeting (Ireland) Ltd 2 awards

2 open tenders right now

Market context

open now in Business services
7,316
median open notice
€300,000

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