The Aperlena Verdict
Open raceNo supplier dominates: 13 different companies have won the last 13 comparable contracts from this buyer over 5 years. This is a genuinely open race.
- 0%
- Expected final price vs the published estimate
- 178 days
- Expected wait for the award decision
- from 10 past awards
Based on 13 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryTourism Ireland's Frankfurt office is seeking a suitably qualified Public Relations Agency to provide strategic publicity support in Germany for the Island of Ireland's European growth objectives. The agency will deliver high-quality earned media reach in close partnership with Tourism Ireland's in-house publicity team, amplified through targeted paid media and brand partnerships. The contract period may last up to five years, subject to budget, satisfactory annual performance review and other factors. Work is anticipated to commence on 1st November 2026. Interested bidders should consult the Call for Tender documentation available for downloading for full details of the specific requirements and the applicable procedure.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago
More from this buyer
Full buyer profileWho usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Elevations Exhibition and Design Ltd_72557 | 1 | €14.4M | Jan 2026 |
| Gretz Communications AG | 1 | €220,000 | Sep 2025 |
| The Innovate Room | 1 | €220,000 | Feb 2026 |
| Check-in PR | 1 | €197,500 | Oct 2025 |
| EHRENBERG SØRENSEN Kommunikation | 1 | €187,000 | Jan 2026 |
Based on 13 awards with a linked company profile over the last 5 years.
What this buyer has paid before
Based on 9 comparable contracts this buyer awarded in this sector over the last 4 years.
- €120,000
- Lower quartile
- €187,000
- Median award
- €220,000
- Upper quartile
This tender is estimated 180.7% above that median
Most recent awards
- Provision of Post-Event Evaluations for Tourism Ireland Overseas Events €220,000
- Provision of a Public Relations Service for the Denmark and Sweden markets, plus Media Monitoring Services in Denmark, Sweden, Norway and Finland. €187,000
- Frontline Managers Development Programme €60,000
- Public Relations Services for Tourism Ireland in The Netherlands and Belgium - BeNe €197,500
- PR Services Switzerland €220,000
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
Change history
Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.
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- Estimated value: Set to €525,000
- Estimated value: Set to €525,000
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Market context
- Avg. open tender · Business services
- €23,716,082
- Buyer track record on Aperlena
- 74 notices tracked · 44 awarded
- €19,767,000 in awarded contracts
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