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Aperlena

TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 day ago Contract notice

Ireland - Advertising services - Dynamic Purchasing System for the Provision of Media Strategy, Planning, and Buying Services to Public Sector Bodies in Ireland

Open Ireland Eastern and Midland Business services

Buyer The Office of Government Procurement

€300.0M estimated value · €300,000,000

Key facts

Published
Competition
Open race
  1. Published

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish a closing date for this notice. See the official notice

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The Aperlena Verdict

Open race

No supplier dominates: 60 different companies have won the last 103 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Expected final price vs the published estimate
0%

Based on 103 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

The Irish contracting authority is setting up a dynamic purchasing system for media strategy, planning and buying services for public sector bodies in Ireland. Economic operators are invited to submit applications to be appointed to the DPS. The services cover management of media strategy and planning activities on behalf of DPS clients, the purchase of media space and time for those clients, and associated activities described in Appendix 1 of the request for applications. As a purchasing system, the DPS allows new applicants to join over time, and appointed providers can then be engaged by individual public sector clients for their media campaigns.

Description

The Contracting Authority invites requests to participate (“Applications”) from economic operators (“Applicants”) for appointment to a DPS for the provision of the services described in Appendix 1 to this RFATP (the “Services”). In summary, the Services shall comprise: a) Management of the media strategy and planning activities of DPS Clients, b) Purchase of media space and time on behalf of DPS Clients, and c) Associated activities as described in Appendix 1 of this document.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 day ago

What this buyer has paid before

Based on 99 comparable contracts this buyer awarded in this sector over the last 4 years.

This notice
€300.0M
Median award
€450,000
Middle half of past awards
€151,250 to €800,000

The estimate is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The Office of Government Procurement

Ireland

notices in the register
6,577
awards
6,501
awarded in total
€7.8B

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
Beauchamps LLP 13 €9.5M Apr 2026
Fieldfisher Ireland LLP 7 €8.9M Nov 2025
Mason Hayes and Curran LLP 6 €8.6M Oct 2025
ByrneWallace LLP 5 €1.5M Apr 2026
Havas Media 3 €11.5M Jan 2026

Based on 103 awards with a linked company profile over the last 5 years.

7 open tenders right now

Market context

Larger than 99% of the open notices in Business services across Europe.

open now in Business services
7,309
median open notice
€300,000

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