The Aperlena Verdict
Open raceNo supplier dominates: 12 different companies have won the last 12 comparable contracts from this buyer over 5 years. This is a genuinely open race.
- Expected wait for the award decision
- 173 days
- from 5 past awards
Based on 12 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryHorse Racing Ireland (HRI) is establishing a single framework agreement for the provision of creative advertising services. HRI provides practical marketing support to each of Ireland's 26 racecourses to help them increase their attendances locally, and from time to time racecourses outside of HRI's subsidiaries may also avail of the agreement. The framework supports HRI's vision of making Ireland the global leader in Horse Racing and Breeding and its mission to develop and promote these industries, administer and govern the sport, and cultivate the highest standards of integrity and welfare. The procurement covers advertising consultancy and creative services delivered across this national network of racecourses.
Description
Bid or no-bid?
Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.
Can I bid?
- Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
- Certificates from another EU country? Check the equivalents on eCertis
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Report an error in this notice
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 hour ago
Expected award price
- likely award for this notice, from its published estimate of €3,000,000
- €3.0M to €3.0M
Comparable awards in this country and sector came in at a median of 100% of their published estimate, half of them between 100% and 100%, based on 308 awards of the last 3 years.
Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 941 awards for Business services in Ireland.
- This notice
- €3.0M
- Median award
- €150,000
- Middle half of past awards
- €59,716 to €400,000
The estimate is larger than three in four past awards.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileHorse Racing Ireland (HRI)
- notices in the register
- 238
- awards
- 152
- awarded in total
- €41.1M
Who wins its contracts
Many suppliers- different companies won its awards
- 25
- of the awards went to the three most frequent winners
- 12%
- winners of the last 12 months were new here
- 20 of 20
- of its calls state an estimated value
- 98%
Based on 25 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.3
- of those lots received a single tender
- 0%
- of the awards went to companies based in another country
- 6%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Amplify Agency Ltd. | 1 | €200,000 | Nov 2024 |
| Bedlam Promotions Ltd; Modern Woodcraft Limited | 1 | Jan 2026 | |
| Broadline Group | 1 | Jan 2026 | |
| Clark Recruitment Ltd and Clark Executive Ltd | 1 | Dec 2022 | |
| Cpl Solutions Limited | 1 | Oct 2023 |
Based on 12 awards with a linked company profile over the last 5 years.
2 open tenders right now
Market context
Larger than 78% of the open notices in Business services across Europe.
- open now in Business services
- 7,295
- median open notice
- €330,289
Who wins in this market
Many suppliersIreland · Business services
- different companies won awards here
- 656
- of the awards went to the three most frequent winners
- 5%
- winners of the last 12 months were new here
- 391 of 460
- buyers awarded contracts here
- 244
Based on 974 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.
Competition
- tenders per lot on average (open and restricted procedures)
- 11.6
- of those lots received a single tender
- 12%
- of the awards went to companies based in another country
- 21%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Similar tenders
Open now
30
days left
€3,000,000
est. value
Awarded before
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