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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

France - Services de publicité et de marketing - COMMUNICATION GLOBALE ÎLE DE LA REUNION TOURISME (IRT). L'IRT lance un accord-cadre afin de choisir les nouvelles agences qui l'accompagneront dans sa stratégie d'attractivité de la destination Réunion, de promotion du tourisme, des territoires et prestataires locaux ainsi que de la politique touristique menée par le Conseil Régional

Awarded France Business services

Buyer Comité Régional du Tourisme

€5.0M awarded value · €5,000,000

Key facts

Published
Estimated value
€20.0M
€20,000,000
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

LM WORK AND ROLL; EUROPEAN DIGITAL GROUP; ARTICLE 11

Awarded value
€5,000,000 75% under the estimate of €20,000,000
Bids received
51 over 3 lots
Record with this buyer
1 first contract from this buyer in the register

Description

L'accord-cadre est à bons de commande conformément aux article R. 2162-2, -13 et -14 du Code de la commande publique Le présent lot a pour objet la conception et création des supports publicitaires ayant pour objectif de valoriser la destination Réunion et assurer la promotion et la cohérence de la marque « La Réunion, l'île intense ». Le titulaire apportera une réflexion et des conseils pour proposer un concept créatif et un positionnement publicitaire qui sera le socle de communication pour l'ensemble des actions et campagnes du CRT; L'objectif du CRT est de donner à la destination Réunion et à sa marque, « La Réunion, l'Île Intense », une couverture et une visibilité maximales dans le cadre d'une stratégie et d'orientations déjà définies. Cette couverture et visibilité devront être adaptées aux spécificités des marchés géographiques européens; Cette prestation couvre l'ensemble des besoins en relation presse en Europe. Il est attendu du titulaire du lot un accompagnement sous forme d'un forfait annuel intégrant les prestations présentées ci-dessous. Seuls les voyages de presse, et les participations à des événements feront l'objet de bons de commande spécifiques

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this buyer has paid before

Based on 4 comparable contracts this buyer awarded in this sector over the last 4 years.

This award
€5.0M
Estimated value
€20.0M
Median award
€207,500
Middle half of past awards
€183,750 to €1.4M

The award is larger than three in four past awards.

Most recent awards

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Comité Régional du Tourisme

France

notices in the register
35
awards
18
awarded in total
€5.6M

Who wins its contracts

Many suppliers
different companies won its awards
17
of the awards went to the three most frequent winners
18%
of its calls state an estimated value
100%

Based on 17 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
5.2
of those lots received a single tender
16%
of the awards went to companies based in another country
13%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Recent awards

Market context

open now in Business services
4,294
median open notice
€221,405

Who wins in this market

Many suppliers

France · Business services

different companies won awards here
4,044
of the awards went to the three most frequent winners
1%
winners of the last 12 months were new here
2,902 of 3,176
buyers awarded contracts here
2,581

Based on 5,926 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
9.3
of those lots received a single tender
9%
of the awards went to companies based in another country
2%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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