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TED - Tenders Electronic Daily (Publications Office of the EU) verified 4 days ago Contract notice

France - Marketing services - Three-year call for tenders 2027-2029: digital communication for Provence Wines in France and internationally

Original France - Services de marketing - APPEL D'OFFRES TRIENNAL 2027 - 2029 COMMUNICATION DIGITALE VINS DE PROVENCE EN FRANCE et A L'INTERNATIONAL

Open France Business services

Buyer CONSEIL INTERPROFESSIONNEL VINS DE PROVENCE

17 days left

Key facts

Closes
08:00 (UTC+1)
Estimated value
€3.0M
€3,000,000
Procedure
Open procedure
  1. Published
  2. Today
  3. Deadline open for 31 days
  4. Awarded pending

Bidding window

31 days from publication to deadline

Usual length

Notices of this kind (France, open procedure, above the EU threshold) give a median of 33 days, half of them between 29 and 40 days, based on 60,490 notices of the last two years.

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Summary

Machine-generated summary

The Interprofessional Council of Provence Wines (CIVP), an interprofessional body representing the growers and traders of the Côtes de Provence, Coteaux d'Aix-en-Provence and Coteaux Varois en Provence appellations, is seeking a digital communication specialist to recommend and implement a social media communication strategy for Provence Wines in France and internationally. The contract comprises a firm tranche for 2027 with a budget between 850,000 and 1,000,000 euros, plus two optional tranches for 2028 and 2029 with an estimated budget between 800,000 and 1,000,000 euros per year. The strategy builds on a simplified digital ecosystem focused on Instagram and on modern, engaging content.

Description

Marché à tranche ferme (2027) dans une fourchette entre 850 000 euros et 1 000 000 euros et 2 tranches optionnelles ( pour 2028 et 2029) dont le budget prévisionnel est situé dans une fourchette entre 800 000 euros et 1 000 000 euros/an. Le CIVP recherche un spécialiste de la communication digitale pour la recommandation et pour la mise en oeuvre d'une stratégie de communication pour les Vins de Provence sur les réseaux sociaux en France et à l'International. Le Conseil Interprofessionnel des Vins de Provence est une association reconnue comme organisme interprofessionnel d'intérêt collectif par les pouvoirs publics en application des articles L632.1 et suivants du code rural ainsi que dans le code communautaire européen. Il regroupe les vignerons et négociants des appellations Côtes de Provence, Coteaux d'Aix-en-Provence et Coteaux Varois en Provence, permettant de : - renforcer le poids de la filière viticole provençale - avoir des moyens d'actions et financiers plus importants - valoriser les spécificités de chaque appellation Le CIVP recherche un spécialiste de la communication digitale pour la recommandation et pour la mise en oeuvre d'une stratégie de communication pour les Vins de Provence sur les réseaux sociaux en France et à l'International. Pour renforcer l'efficacité de notre communication sur les réseaux sociaux, nous avons revu en 2023 notre stratégie sur le marché français : simplification de l'écosystème digital trop vaste (performances diluées, manque d'efficacité) avec une priorité donnée à Instagram (présence de notre cible stratégique) vs Facebook, renforcement de l'attention portée aux contenus (modernes,impactants, engageants et adaptés à notre cible stratégique )... Une nette évolution est notable en termes de visibilité, de contenus (modernité, originalité), mais nous estimons que nous pouvons aller encore plus loin, avec un double enjeu : la visibilité/l'émergence et la différenciation (vis-à-vis de la concurrence). L'appel d'offres porte sur la recommandation et la mise en oeuvre d'une stratégie de communication sur les réseaux sociaux sur le marché français ambitieuse et adaptée à notre cible stratégique : les "millennials hédonistes" Marché à tranche ferme (2027) dans une fourchette entre 850 000 euros et 1 000 000 euros et 2 tranches optionnelles ( pour 2028 et 2029) dont le budget prévisionnel est situé dans une fourchette entre 800 000 euros et 1 000 000 euros/an.

Bid or no-bid?

Six questions before you commit a team. Under each one, what the register holds on it. The answers are yours.

  1. In your favour:

    Do we meet every eligibility criterion?

    Open procedure: any interested supplier may submit a bid.

    Above the EU threshold: open to companies from any EU country.

  2. Your call:

    Can we deliver this with the team we have?

    Estimated at €3.0M.

  3. Your call:

    Do we have two comparable references?

    Comparable work is in Business services.

  4. In your favour:

    Is the deadline realistic for a proper offer?

    17 days left, 12 of them working days.

  5. Your call:

    Is there a margin at the likely winning price?

    In this country this kind of contract is usually awarded for between €53,039 and €300,314.

  6. Your call:

    Do we know this buyer?

    The buyer has 2 notices in the register and no pattern of winners yet.

Can I bid?

  • Open procedure: any interested supplier may submit a bid. Above the EU threshold: open to companies from any EU country.
  • The notice is written in French.
  • Certificates from another EU country? Check the equivalents on eCertis

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 4 days ago

View the official notice

Expected award price

likely award for this notice, from its published estimate of €3,000,000
€2.8M to €3.0M

Comparable awards in this country and sector came in at a median of 100% of their published estimate, half of them between 92% and 100%, based on 97 awards of the last 3 years.

Each award is compared with the estimate of the same lots, framework agreements excluded. A published estimate may include options and renewals, so an award under it is not always a discount.

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 2,000 awards for Business services in France.

This notice
€3.0M
Median award
€111,490
Middle half of past awards
€53,039 to €300,314

The estimate is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

The buyer

Full buyer profile

CONSEIL INTERPROFESSIONNEL VINS DE PROVENCE

France

notices in the register
2

This buyer has no award history in this sector yet. Usual winners, Business services - France

Company Wins Total awarded Last win
GRANT THORNTON 28 €5.6M Aug 2026
SEBAN ET ASSOCIES 18 €3.6M Sep 2026
ARTELIA 18 €2.7M Aug 2026
[NON-DIFFUSIBLE] 16 €748,625 Sep 2026
KPMG 15 €2.0M Aug 2026

Based on 5489 awards with a linked company profile over the last 2 years.

Market context

Larger than 78% of the open notices in Business services across Europe.

open now in Business services
7,496
median open notice
€329,960

Who wins in this market

Many suppliers

France · Business services

different companies won awards here
4,028
of the awards went to the three most frequent winners
1%
winners of the last 12 months were new here
2,901 of 3,160
buyers awarded contracts here
2,540

Based on 5,782 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
9.4
of those lots received a single tender
9%
of the awards went to companies based in another country
2%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Similar tenders

Open now

Open elsewhere in Europe

Matched by meaning across languages, from the notices' own words: the same kind of contract, open now in another country.

Awarded before

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17 days left

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