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TED - Tenders Electronic Daily (Publications Office of the EU) verified 3 days ago Contract notice

France - Advertising and marketing services - Events agency for the activation of the ARTE brand

Original France - Services de publicité et de marketing - Agence événementielle pour l’activation de la marque d'ARTE

Open France Alsace Business services

Buyer ARTE GEIE

€1.5M estimated value · €1,500,000

Key facts

Published
Procedure
Negotiated procedure
  1. Published

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish a closing date for this notice. See the official notice

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Summary

Machine-generated summary

ARTE France is seeking an agency to design, produce and implement brand activation operations at cultural events where the channel is a partner in France, Germany and occasionally elsewhere in Europe. The aim is to strengthen ARTE's presence as an editorial and cultural label, to reach new audiences and to build audience loyalty. These public-facing operations may take the form of a travelling campaign, such as the ARTE Roadshow during summer festivals, or one-off regional events. The agency will be responsible for the conception, manufacture and hands-on delivery of these event operations, which form part of the channel's promotion and audience retention strategy.

Description

ARTE s’appuie sur les nombreux événements culturels dont elle est partenaire en France, en Allemagne et parfois ailleurs en Europe, pour développer la présence physique de sa marque. L’objectif de ces opérations est d’amplifier le rayonnement d’ARTE comme label éditorial et culturel en Europe et de conquérir et fidéliser de nouveaux publics. Ces rencontres avec les publics peuvent prendre la forme d’une opération itinérante (ex : ARTE Roadshow pendant les festivals de l’été) ou d’opérations ponctuelles en région. Dans le cadre du présent appel d’offres, ARTE recherche une agence pour assurer la conception, la fabrication et la mise en œuvre de ces opérations événementielles qui s’inscrivent dans la stratégie de promotion et de fidélisation de la Chaîne.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 3 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 2,000 awards for Business services in France.

This notice
€1.5M
Median award
€110,288
Middle half of past awards
€52,978 to €300,000

The estimate is larger than three in four past awards.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

ARTE GEIE

France

notices in the register
11
awards
4
awarded in total
€4.4M

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
L'UZYNE SAS 2 €3.0M Mar 2026

Based on 2 awards with a linked company profile over the last 5 years.

5 open tenders right now

Market context

Larger than 70% of the open notices in Business services across Europe.

open now in Business services
7,465
median open notice
€349,866

Who wins in this market

Many suppliers

France · Business services

different companies won awards here
4,019
of the awards went to the three most frequent winners
1%
winners of the last 12 months were new here
2,901 of 3,159
buyers awarded contracts here
2,538

Based on 5,769 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners. New: no award from the same buyer or market in the two years before.

Competition

tenders per lot on average (open and restricted procedures)
9.4
of those lots received a single tender
9%
of the awards went to companies based in another country
2%
of the tenders came from another country
8%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

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