The Aperlena Verdict
Open raceNo supplier dominates: 6 different companies have won the last 7 comparable contracts from this buyer over 5 years. This is a genuinely open race.
Based on 7 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.
Summary
Machine-generated summaryDAK-Gesundheit, a German health insurer, is procuring agency services for search engine advertising (SEA). The scope includes strategic advice and further development of the SEA channel, planning and implementation of SEA campaigns, continuous analysis and optimisation of campaigns, support during the AI-driven transformation of the SEA channel, and advice on online tracking. DAK-Gesundheit defines campaign objectives and issues a briefing with a budget, and the agency prepares an offer and provides detailed insight into planned measures. Place of performance: Germany.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago
More from this buyer
Full buyer profile173 open tenders right now
- Health and social services - Workplace health promotion nutrition services 3 days left
- Medical software package - Software for hospital invoice auditing 9 days left
- E-bike and EV charging stations 9 days left
Who usually wins this buyer's contracts in this sector
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| PIA Media GmbH | 2 | n/a | Aug 2026 |
| Evers-Druck GmbH | 1 | €4.1M | Mar 2026 |
| kobaltblau Management Consultants GmbH; Information Services Group GmbH; KPMG AG Wirtschaftsprüfungsgesellschaft | 1 | €3.2M | Jun 2026 |
| ARGUS DATA INSIGHTS Deutschland GmbH | 1 | €421,056 | Jul 2026 |
| medhochzwei Verlag GmbH | 1 | €408,500 | Apr 2026 |
Based on 7 awards with a linked company profile over the last 5 years.
What this buyer has paid before
Based on 4 comparable contracts this buyer awarded in this sector over the last 4 years.
- €417,917
- Lower quartile
- €1.8M
- Median award
- €3.4M
- Upper quartile
Most recent awards
- Statistische Dienstleistungen - Medienresonanzanalyse: Monitoring für die Bereiche Print und Online €421,056
- Unternehmens- und Managementberatung - Beratungs- und Unterstützungsleistungen bei der Etablierung des neuen IT-Servicemanagement-Modells €3,208,403
- Druckereidienste und verbundene Dienstleistungen des Druckgewerbes - Lektorat, Produktion und Verlegung der Buchreihe der DAK-Gesundheit €408,500
- Druckereidienste und verbundene Dienstleistungen des Druckgewerbes - Druck und Versandvorbereitung / Versand (Lettershop) für die DAK-Gesundheit €4,127,092
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
Similar tenders
2
days left
€6,302,521
est. value
Market context
- Avg. open tender · Business services
- €23,674,335
- Buyer track record on Aperlena
- 346 notices tracked · 131 awarded
- €69,640,016 in awarded contracts
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