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TED - Tenders Electronic Daily (Publications Office of the EU) verified 2 days ago Contract award

Germany - Advertising and marketing services - Framework agreement for agency services in online and digital marketing (Lot 1) and full-service event agency (Lot 2)

Original Deutschland - Werbe- und Marketingdienstleistungen - Rahmenvereinbarung Agenturleistungen im Bereich Online und Digital Marketing (Los 1) und Full-Service Agentur für Veranstaltungen (Los 2)

Awarded Germany Berlin Business services

Buyer Berliner Stadtreinigungsbetriebe AöR

Key facts

Published
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

Suchmeisterei GmbH; Bärlin Team Eventdesign GmbH

Bids received
12 over 2 lots

Summary

Machine-generated summary

Berliner Stadtreinigungsbetriebe AöR awarded two framework contracts for advertising and marketing services. Lot 1 covers agency services in online and digital marketing, including performance marketing, and was won by Suchmeisterei GmbH. Lot 2 covers a full-service agency for the conception, planning, organisation, equipping and execution of events, and was won by Baerlin Team Eventdesign GmbH. The aim of all marketing and communication measures is to reach the relevant target group through optimal use of media and measures with measurable results. Both framework contracts run for a duration of four years.

Description

Der AG beabsichtigt den Abschluss von zwei Rahmenverträgen über: 1) Leistungen einer Agentur im Bereich Online und Digital Marketing (inkl. Performance) für die Dauer von vier Jahren. (Los 1) 2) Leistungen einer Full- Service Agentur für die Konzeption, Planung, Organisation, Ausstat-tung und Durchführung von Veranstaltungen für die Dauer von vier Jahren. (Los 2) Dabei ist das Ziel aller Marketing- und Kommunikationsmaßnahmen das Erreichen der relevanten Zielgruppe durch einen optimalen Medien- und Maßnahmeneinsatz mit messbaren Erfolgen Der AG beabsichtigt den Abschluss eines Rahmenvertrags mit einer Agentur zur Erbringung von Leistungen im Bereich Online und Digital Marketing (inkl. Performance) für die Dauer von 4 Jahren. Dabei ist das Ziel aller Marketing- und Kommunikationsmaßnahmen das Erreichen der relevanten Zielgruppe durch einen optimalen Medien- und Maßnahmeneinsatz mit messbaren Erfolgen.; Der AG beabsichtigt den Abschluss eines Rahmenvertrages mit einer Full- Service Agentur für die Konzeption, Planung, Organisation, Ausstattung und Durchführung von Veranstaltungen für die Dauer von vier Jahren.

2 lots

Lot 1
Agentur im Bereich Online und Digital Marketing (inkl. Performance) 48 months
Lot 2
Full-Service Agentur für Veranstaltungen 48 months
How tenders are scored
Qualität; Preis The lots are scored differently: the official notice gives each lot its own criteria.

As the official notice states them.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Report an error in this notice

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 845 awards for Business services in Germany.

Median award
€376,080
Middle half of past awards
€102,800 to €1.1M

TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Berliner Stadtreinigungsbetriebe AöR

Germany

notices in the register
131
awards
57
awarded in total
€5.0M

Who wins its contracts

Many suppliers
different companies won its awards
48
of the awards went to the three most frequent winners
13%
of its calls state an estimated value
15%

Based on 52 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
4.1
of those lots received a single tender
12%
of the awards went to companies based in another country
0%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.

Awards most often to

  1. Erler Wennigsen KG 3 awards
  2. ALBA Supply Chain Management GmbH 2 awards
  3. Recon GmbH 2 awards

3 open tenders right now

Market context

open now in Business services
4,347
median open notice
€210,000

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,833
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,117

Based on 2,711 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
8%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Similar tenders

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3

days left

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