Summary
Machine-generated summaryThe buyer, GKL Gemeinsame Klassenlotterie der Länder, intends to award a contract for an advertising agency in Germany to develop and implement advertising measures for its game offerings. Tasks include developing a long-term communication strategy, creating classic and non-classic advertising campaigns, coordinating the strategy with the media and PR agencies, advising on brand management, product design and sales promotion, and developing a binding corporate design manual. Businesses with relevant advertising and marketing expertise may bid.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
The buyer
Full buyer profileGKL Gemeinsame Klassenlotterie der Länder AöR
- notices in the register
- 4
Market context
- open now in Business services
- 4,256
- median open notice
- €221,020
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,828
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,115
Based on 2,704 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Change history
Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.
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- Scope and criteria
- The description was expanded. Re-read it before you bid.
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