Summary
Machine-generated summaryThe German development bank KfW is seeking a service provider for strategic and operational support in search engine optimisation (SEO) for its online media. The aim is to improve the visibility of KfW websites in organic search results, making them more understandable and attractive to search engines such as Google and Microsoft Bing, and additionally to AI-based search engines such as Perplexity. The services include fundamental market and user analyses, the development of SEO strategies and recommendations for action, including in the AI environment, and the implementation of resulting optimisation measures. The framework agreement has an estimated maximum volume of EUR 850,000 over the total duration including renewal options of 4 years.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago
What this market pays
The buyer has too few awards of its own in this sector, so this is the range of the last 774 awards for IT services in Germany.
- Median award
- €495,044
- Middle half of past awards
- €249,892 to €1.2M
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it has no mark on the scale. The official documents may state one.
Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.
The buyer
Full buyer profileKfW Bankengruppe
- notices in the register
- 119
- awards
- 49
- awarded in total
- €26.9M
Who wins its contracts
Many suppliers- different companies won its awards
- 46
- of the awards went to the three most frequent winners
- 10%
- of its calls state an estimated value
- 7%
Based on 48 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
This buyer has no award history in this sector yet. Usual winners, IT services - Germany
| Company | Wins | Total awarded | Last win |
|---|---|---|---|
| Telekom Deutschland GmbH | 53 | €213.8M | Sep 2026 |
| SoftwareONE Deutschland GmbH | 25 | €4.8M | Jul 2026 |
| adesso SE | 23 | €1.1M | Aug 2026 |
| SVA System Vertrieb Alexander GmbH | 22 | €5.0M | Oct 2026 |
| SAP Deutschland SE & Co. KG | 20 | €20.6M | Oct 2026 |
Based on 2541 awards with a linked company profile over the last 2 years.
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Market context
TED - Tenders Electronic Daily (Publications Office of the EU) publishes no value for this notice, so it cannot be placed among the open notices of its sector. The official documents may state one.
- open now in IT services
- 7,176
- median open notice
- €885,740
Who wins in this market
Many suppliersGermany · IT services
- different companies won awards here
- 1,652
- of the awards went to the three most frequent winners
- 4%
- buyers awarded contracts here
- 1,054
Based on 2,541 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Similar tenders
Open now
3
days left
€250,000
est. value
Awarded before
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