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TED - Tenders Electronic Daily (Publications Office of the EU) verified 1 week ago Contract award

Deutschland - Marketing - Marketing & Inszenierung EFRE-Projekt Modellregion Nachhaltiger Tourismus Teutoburger Wald MoNaTour

Awarded Germany Detmold Business services

Buyer Lippe Tourismus & Marketing GmbH

€268,900 awarded value

Key facts

Published
Procedure
Open procedure
  1. Published
  2. Awarded pending

TED - Tenders Electronic Daily (Publications Office of the EU) does not publish the date of this award. See the official notice

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Awarded to

kaleidos:code GmbH

Awarded value
€268,900
Bids received
8 over 2 lots

Description

Das Ausschreibungspaket "Marketing und Inszenierung" ist in Lose wie folgt aufgeteilt: Los (1) Marketingkampagne inklusive Content-Produktion Los (2) Erlebbarmachung von Natur- und Kulturattraktionen mittels digitaler Anwendungen unter Prüfung des Einsatzes von AR Modul 1: Systematische Übersetzung der Nachhaltigkeits-Vision des Projektes in kampagnentaugliche Narrative: Abzuleiten sind schlüssiger Erzählstränge, die für die Zielgruppe der Adaptiv-Pragmatischen-Mitte, einzelne Angebotestränge wie regionale Produkte, Gastgeber und Gastronomie sowie die Gesamtdestination vermitteln. Modul 2: Content-Produktion - Foto und Video umfasst Planung, Durchführung und Postproduktion von Foto- und Video- Shootingtagen und Bereitstellung der erstellten Medien. Modul 3: Kampagne zum Nachhaltigen Reiseziel umfasst die Umsetzung der Kampagne inkl. Werbeformaterstellung und Kampagnenbetreuung. Der Auftragnehmer erstellt alle Werbemittel, richtet die Kampagne ein, steuert und optimiert sie laufend.; Modul 1: Konzept und Koordinierung: Es erfolgt die Empfehlung und Auswahl passender digitaler Technologien sowie die Kuratierung der Standorte in Abstimmung mit einem Projektgremium. Modul 2: Umsetzung inkl. Content Produktion: Es erfolgt die Produktion der digitalen Erlebnisdarstellungen, die Erstellung benötigten Inhalte wie Foto-, Film- und 3D-Material, Texten und Webinhalten sowie die technische Umsetzung und lauffähigen Übergabe der Anwendungen mit Dokumentation.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago

What this market pays

The buyer has too few awards of its own in this sector, so this is the range of the last 845 awards for Business services in Germany.

This award
€268,900
Median award
€376,080
Middle half of past awards
€102,800 to €1.1M

The award sits inside the usual range.

Award values as published by the official sources. Use them as a guide, not a rule: scope, lots and duration differ between contracts.

Lippe Tourismus & Marketing GmbH

Germany

Competition

tenders per lot on average (open and restricted procedures)
3.3
of those lots received a single tender
30%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Recent awards

Market context

open now in Business services
4,313
median open notice
€230,000

Who wins in this market

Many suppliers

Germany · Business services

different companies won awards here
1,839
of the awards went to the three most frequent winners
3%
buyers awarded contracts here
1,121

Based on 2,719 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.

Competition

tenders per lot on average (open and restricted procedures)
8.6
of those lots received a single tender
9%
of the awards went to companies based in another country
3%
of the tenders came from another country
5%

As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Scope and criteria
    The description was expanded. Re-read it before you bid.

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