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Aperlena

Germany - Marketing - Lead agency for content marketing

Original Deutschland - Marketing - Leadagentur für Content-Marketing

Open Contract notice No deadline published
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The Aperlena Verdict

Open race

No supplier dominates: 5 different companies have won the last 5 comparable contracts from this buyer over 5 years. This is a genuinely open race.

Based on 5 comparable awards by this buyer in this sector over 5 years. Every verdict is recorded before the outcome and graded against the award notice. How we score ourselves.

Summary

Machine-generated summary

The VBG, an employers' liability insurance association in Germany, is procuring corporate communications and content marketing services through a lead agency. The agency will strategically plan, develop and maintain guidelines for VBG communications, further develop news channels, and produce and distribute editorial content. The goal is consolidation with a single competent service provider covering the entire process. Full details are in the specification. No estimated value or submission deadline is stated in the notice. Businesses able to deliver the described communications services may bid under the stated procurement procedure.

Description

Dienstleistungen für die Unternehmenskommunikation und Content Marketing durch eine Leadagentur. Content-Marketing / Unternehmenskommunikation zur strategischen Planung, Entwicklung und Pflege von Vorgaben für die VBG-Kommunikation, Weiterentwicklung der Newskanäle, Produktion und Ausspielung von redaktionellen Inhalten der VBG (Content Marketing). Ziel ist eine umfassende Konsolidierung und einen kompetenten Dienstleister zu haben, der den gesamten Prozess abbilden kann Einzelheiten sind der Leistungsbeschreibung zu entnehmen.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

Always verify details on the official notice.

Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 month ago

More from this buyer

Full buyer profile

10 open tenders right now

Who usually wins this buyer's contracts in this sector

Company Wins Total awarded Last win
PSW Competence Center GmbH 1 €1.5M May 2026
artop GmbH; Moldzio & Partner 1 n/a Jun 2026
C3 Creative Code & Content 1 n/a May 2026
FAKTOR 3 AG 1 n/a Jul 2026
Jedermann-Verlag GmbH 1 n/a May 2026

Based on 5 awards with a linked company profile over the last 5 years.

Change history

Every time an official source republished this notice with different content. We watch every source we index, including regional copies of the same notice.

  1. Read before bidding
    • Estimated value: Set to €2,200,000
    • Scope and criteria: The description was expanded. Re-read it before you bid.
    • Estimated value: Set to €2,200,000

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Market context

Avg. open tender · Business services
€24,539,272
6,480 open across Europe right now 91% below sector average
Buyer track record on Aperlena
36 notices tracked · 14 awarded
€13,353,482 in awarded contracts

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