Summary
Machine-generated summaryA German contracting authority is procuring a media agency for media planning and buying of cross-media campaigns in Germany, and prospectively also in the wider European area. The scope includes strategic advice, planning, buying, monitoring and optimisation, reporting and billing of media services, covering classic and digital channels, search engine marketing, social media campaigns on LinkedIn, YouTube and XING, target group and competitive analyses, media and cost plans, and transparent economic media buying including discount and final price negotiations.
Description
Terms of the procedure
- How tenders are scored
- Preis: 40 percent; Qualität der angebotenen Leistung: 60 percent
- Small firms
- The buyer does not mark this procedure as suitable for small and medium-sized firms.
As the official notice states them.
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
Always verify details on the official notice.
Report an error in this notice
Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 2 days ago
The buyer
Full buyer profileBundesdruckerei GmbH
- notices in the register
- 172
- awards
- 55
- awarded in total
- €1.7M
Who wins its contracts
Many suppliers- different companies won its awards
- 46
- of the awards went to the three most frequent winners
- 14%
- of its calls state an estimated value
- 52%
Based on 51 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 4.0
- of those lots received a single tender
- 20%
- of the awards went to companies based in another country
- 4%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
One dot per award, on the day it was signed, sized by its value. A ring is an award with no published value.
Awards most often to
6 open tenders right now
Market context
- open now in Business services
- 4,281
- median open notice
- €220,634
Who wins in this market
Many suppliersGermany · Business services
- different companies won awards here
- 1,833
- of the awards went to the three most frequent winners
- 3%
- buyers awarded contracts here
- 1,117
Based on 2,711 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 8.6
- of those lots received a single tender
- 8%
- of the awards went to companies based in another country
- 3%
- of the tenders came from another country
- 5%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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