Summary
Machine-generated summaryThe buyer, PoAB, wishes to appoint a service provider to further roll out, upgrade and update its current marketing automation tool, including the supply of licences. The current platform is HubSpot. The scope includes a critical analysis of the existing set-up (flows, templates, lists, naming conventions and the link with Microsoft Dynamics 365 CRM), the development of an eight-year long-term roadmap, operational and strategic support including use of HubSpot as a press platform, lead processes and communication flows, change management and knowledge transfer to the communication and marketing team, and purchase and management of HubSpot licences on behalf of PoAB with advice on optimal licence structure. The goal is more relevant, personalised communication and greater brand awareness.
Description
Official source
Source: TED - Tenders Electronic Daily (Publications Office of the EU)
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Last verified against TED - Tenders Electronic Daily (Publications Office of the EU) 1 week ago
The buyer
Full buyer profileHaven van Antwerpen-Brugge, NV van publiek recht
- notices in the register
- 90
- awards
- 41
- awarded in total
- €164.4M
Who wins its contracts
Many suppliers- different companies won its awards
- 34
- of the awards went to the three most frequent winners
- 9%
Based on 34 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- of the awards went to companies based in another country
- 18%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
Recent awards
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Market context
- open now in IT services
- 3,199
- median open notice
- €539,280
Who wins in this market
Many suppliersBelgium · IT services
- different companies won awards here
- 430
- of the awards went to the three most frequent winners
- 4%
- buyers awarded contracts here
- 237
Based on 571 awards with a named winner over the last 3 years. Counted by award, not by value, because lot and framework amounts are not comparable. Concentrated means the three most frequent winners took 65% or more of the awards; many suppliers, under 35% with at least ten different winners.
Competition
- tenders per lot on average (open and restricted procedures)
- 3.9
- of those lots received a single tender
- 28%
- of the awards went to companies based in another country
- 16%
- of the tenders came from another country
- 62%
As the official award notices state them, over the last 3 years. Tenders per lot count open and restricted procedures only: in a negotiated procedure or a direct award a single tender is the procedure itself. The country is the one the notice gives for the winner.
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